Feb. 3, 2020

How Are You Building Your Tech Coach Brand?

How Are You Building Your Tech Coach Brand?
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In this episode of “Ask the Tech Coach,” Jeff and Susan discuss several ways that Tech Coaches can build their Tech Coach Brands.

In this episode, we discuss:

Reflections from Last Week:


Tech Coach Mastermind


Do You Have a Question For Us?


How are you building your tech coach brand?

  • How do I, as a coach, want to be known?
  • What do I want to be known for or known as?
    • Am I the Google lady? Am I the Microsoft Guru? Am I the BreakoutEDU lady, etc., etc.? 

  • What do your teachers or administrators say about you when you enter the room or get introduced at a staff meeting?
  • Have a niche, know your staff (avatars as Jeff refers to) and what they need and what you can offer them.
  • Make it about your “client” - the teachers you work with - find something that will make what they already are doing easier or more efficient.
  •  Don’t be afraid to make connections with vendors for products that you use and promote as a tech coach to your teachers.
  • Don’t be afraid to put yourself out there, it’s not bragging - It is letting people know how you can help and where they can go to find help.

Ways to build the brand?

  • Tech Coach Website - What is on it?

    • Be intentional about having your teacher visit your site. Make it hub that you direct them to with personal follow later
    • Susan’s Example

  • Blog
  • Video Tutorials/YouTube Channel
  • Social Media
    • Use of private group to encourage all teachers in your building/district to share good things going on

  • Newsletter, “Potty PD” or variation


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