Feb. 26, 2020

5 Ways To Grow Your School Brand Through Excellence at School

Show Notes

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The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

You have a great idea that you would like to get noticed by the educational community
You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

How to find and target your Avatar to grow your email list.
The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
How to grow a successful Social Media strategy that gets you noticed and grows your email list.
How to create a branded professional slide deck for your next conference that grows your email list.
How to fight the war on the inbox and what it means for your unopened emails.
How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
and much more …

Reflections From Our Previous Episode

Episode 5: What does your Social Media Profile Say About You?
Episode 6: How To Build Your EDU Brand Through LinkedIn
Episode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?
Episode 8: 5 Ways To Build Your EDU Brand Through Email Marketing

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Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!

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5 Ways To Grow Your Brand Through Video

“Main Street Money” - Start with your administration/School Board

Getting buy-in from your administrators for your program.
Having conversations with those above you to support what you are passionate about.

Be Where You Are Supposed To Be - YouTube, Facebook, Twitter, etc

Know how to use and market your content through Social Media
Show love to your school and community
Get to know the fans of your student athletes
Social PlatformsYouTubeVideo Archive
Embedable Players
FacebookGreat for older community members and leaders
TwitterCommunicates to Industry Professionals
Tag your local Newspaper, Sports Organization, Gov’t
Hashtags

Be Where You Are Not Supposed To Be - TikTok, Instagram

Be where you are going to surprise people
Throw the biggest party to make people turn their heads in your direction

Be Vulnerable - Put yourself out there but remember it’s not about you

Be a real person to your students and your community
Don’t be afraid to put yourself out there
Own up to your mistakes when they happen

Be Consistent - Consistently post content that is consistent with your brand

About Our Guest: Tom White

Tom White is the Digital Media instructor at Morgan County High School in Madison, Georgia. The nationally recognized program is in its second year and offers courses in TV production and Digital Media/Animation. Tom is the current Trade and Industrial Educators of Georgia, Teacher Of The Year and is a writer for SchoolVideoNews.com and the host of the Teaching To The Test Pattern podcast. Prior to teaching, Tom was a marketing and online content director in Atlanta for what is now IHeartRadio. Tom’s career path lead him from studying to be a doctor to being a video production educator via a 13 year career in radio.

Links of Interest

Website: www.MCHSLive.com
Twitter: @mchslive
Facebook: @mchslive / @TeachingToTheTestPattern
YouTube: TeachingToTheTestPattern

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Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

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