Aug. 11, 2025

Building a Business Based on Integrity featuring Kate Assaraf

Building a Business Based on Integrity featuring Kate Assaraf
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In this episode of The Jeff Bradbury Show, Kate Assaraf, founder and CEO of Dip, shares her journey creating a sustainable haircare brand that challenges industry norms. She discusses her motivations for starting the business, the importance of customer experience, and the challenges of entrepreneurship as a mompreneur. Kate highlights the value of support systems, lessons learned throughout her journey, and the importance of integrity and legacy in business.

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Key Takeaways:

  • Dip, focuses on sustainability and accessibility.
  • Kate's journey began with personal frustration over plastic waste.
  • Building a successful brand requires a solid support system at home.
  • Entrepreneurship demands sacrifices, particularly sleep.
  • Kate learned to trust her instincts and believe in herself.
  • She advises aspiring entrepreneurs to stay hands-on with their customers.
  • Treating customers with respect and honesty is essential.
  • Legacy in business stems from integrity and authentic connections.

Resources Mentioned in This Episode:


About our Guest:

Kate Assaraf is the founder and CEO of DIP, a sustainable hair care brand that defies traditional industry norms. After losing her first company, Kate rebuilt from the ground up—bootstrapping DIP into a 7-figure business without selling on Amazon, using paid influencers, or compromising her values. A 2024 Forbes contributor and NJ’s Mompreneur of the Year, Kate is passionate about proving that you don’t need to sell out to succeed—and that true legacy is built on integrity.

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Jeff Bradbury (ISTE “20 to Watch” Award Winner and ISTE Certified Educator) is available for keynote speaking, workshop facilitation, and live event broadcasting. With expertise in educational technology and professional development, Jeff brings engaging content and practical strategies to conferences and professional learning events.
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