Feb. 5, 2020

Email Marketing -vs- Weekly Newsletters: What’s the Difference?

Show Notes

Are you looking to build and grow an email list to support your website, podcast, or consulting? If so you might have heard words such as Email Newsletters and Email Marketing and wondered what the differences are. Am I right?

In this episode of the Jeff Bradbury Show, we will take a look at the concepts of Email Marketing and Newsletters and showcase why you might want to create a dynamic strategy that involves not only weekly updates to your subscribers but a sequential series of premade emails that have a singular focus.

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The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

You have a great idea that you would like to get noticed by the educational community
You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

How to find and target your Avatar to grow your email list.
The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
How to grow a successful Social Media strategy that gets you noticed and grows your email list.
How to create a branded professional slide deck for your next conference that grows your email list.
How to fight the war on the inbox and what it means for your unopened emails.
How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
and much more …

Reflections From Our Previous Episode

Episode 5: What does your Social Media Profile Say About You?
Episode 6: How To Build Your EDU Brand Through LinkedIn

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Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!

How To Create A Winning Email Marketing Campaign

Philosophy Behind Email Marketing

One goal … to get your reader to do something (make a purchase)
Speak with a personal voice
Speak to one person not “hey guys”
Have a reason for sending emails to your users
Provide value in your emails
Build your relationships

How often should emails be sent?

Newsletters:Daily / Weekly / Every Other Week
Email MarketingWhen someone requests the information

The Three “‘P’s” Of Email Marketing

Personal

Address emails (and their subject lines) to an individual
Only give your users what they want to receive

Problem Solving

Know your user and know what they want … then help them find the answers

Partnerships

Use Email Marketing to form relationships and partnerships that will ultimately draw subscribers into paying customers.

Apps That Help Build Your Email Newsletters

TeacherCast Tips For Building Up Your Email List

Create eye catching forms on your website
Have a free give away (opt-in)
Don’t be spammy with your audience or they will unsubscribe
Be personal … not corporate
Provide value to your users
Differentiate your opt-ins
Segment, Segment, Segment
Automate, Automate, Automate
Don’t get discouraged
Stop looking your numbers!

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Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.

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In this episode, we mentioned the following resources:

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