Aug. 11, 2025

"Be Someone’s Taco: Empathy, Purpose & Leadership" with Sam Demma (E130)

"Be Someone’s Taco: Empathy, Purpose & Leadership" with Sam Demma (E130)

In this inspiring episode of the Unlocking Unlimited Potential STORIES Show, Dr. Brandon Beck sits down with Sam Demma (@sam_Demma) — international keynote speaker, best-selling author of Empty Your Backpack, and picture book author of Be Someone’s Taco.

Sam has shared the stage with icons like Kardinal Offishall and Sarah Blackwood, partnered with brands like Taco Bell, delivered two TEDx talks, and toured his empowering message across Canada, the United States, and Kenya. His work has been featured on national television programs like Marilyn Dennis and Breakfast Television.

In this conversation, Sam shares how he walked away from a D1 Soccer Scholarship to follow his greater purpose, how his speaking career began in high school, and how it has grown into a mission that inspires hundreds of thousands of people each year. With humor, authenticity, and heart, Sam unpacks lessons on empathy, mental health, and leadership that will leave you inspired to take action.

#UUPotential Dedication: Michael Loudfoot
Follow Sam: @sam_demma