Sept. 10, 2025

Take Your Shot: Entrepreneurial Success and Sales Mastery with Robin Waite

Take Your Shot: Entrepreneurial Success and Sales Mastery with Robin Waite

Ever jumped from a 40-hour workweek job to a 60-hour startup grind wondering if the pain is worth it? Jon Goehring, Coach Jim Johnson, and Dr. Rehnuma Karim welcome Robin Waite — business coach, bestselling author of Take Your Shot, and founder of...

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Ever jumped from a 40-hour workweek job to a 60-hour startup grind wondering if the pain is worth it?

Jon Goehring, Coach Jim Johnson, and Dr. Rehnuma Karim welcome Robin Waite — business coach, bestselling author of Take Your Shot, and founder of Fearless Business — for a candid conversation on building successful businesses without burnout.

Robin shares his personal journey of starting and scaling businesses across continents, learning the hard lessons of persistence, financial discipline, and smart risk-taking.

He uncovers powerful truths about:

  • Why relentless learning is the game changer in your 20s and 30s
  • Balancing entrepreneurship’s demands by catching the “right swells” and embracing “guilt-free” time off
  • The critical mindset shifts from underselling your value to setting premium prices with confidence
  • Crafting raving fans through intentional feedback and testimonial gathering
  • How to build sustainable business models with simple, clear numbers and metrics
  • The value of mentorship and coaching for acceleration and accountability
Whether you’re just launching your first venture or preparing for your next level, this episode equips you with the mindset, tools, and courage to take your shot confidently. Resources Mentioned:
  • Book Take Your Shot: fearless.biz/tys
  • Robin’s YouTube channel for free business insights
  • Fearless Business coaching programs
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This podcast is a proud member of the Teach Better

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podcast network, Better Today, Better Tomorrow, and the podcast to

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You can find out.

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More at teefbetter dot com slash podcast.

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You end up giving up a forty hour a week

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job to end up doing a sixty hour week job

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when you first start your business, and that shocks a

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lot of people. But let's face it, if it was easy,

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then there wouldn't be an unfair advantage. The good news

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is if you build it the right way, that sort

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of pain and discomfort that you go through and you're

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starting out in a business or any new venture for

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that matter, it's always going to be the short term

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pain in order to hopefully give you that long term

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benefit if you build it the right way.

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Do you want to be a leader in a constantly

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changing world? Our emerging leaders look different, come from various

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backgrounds and from all different age groups. Leadership is changing

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and it's hard to keep up. But the good news

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you can be a leader too. You can be an

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e merging leader. Welcome to the Limitless Leadership launch a

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try generational conversation for it. E merging leaders. Come spend

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some time with us to discuss Leadership from Three Angles,

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the coach Jim Johnson, the professor doctor Renuma Kareem, the

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host John Gering, a monthly guest, and you get in

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on the conversation on Facebook and Instagram, and be sure

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to follow us on Apple Podcasts, Spotify and Speaker. So

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come on in and make yourself comfortable.

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Another week inside the Limitless Leadership Lounge. And if you're

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an entrepreneur especially, you're going to want to stick around

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for this episode. Really exciting conversation up ahead with Robin Waite,

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who we have had.

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On thanks to our friend Ben Albert. So we'll get

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to that in just a moment.

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But I do want to remind you that if you're

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enjoying the show so far and you really like the

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content we're putting out there.

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A review is really easy to leave and it makes

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a huge difference to us.

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So if you could leave that review up on wherever

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you're listening to, maybe it's Apple Podcasts, maybe it's Spotify,

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maybe just subscribing to our YouTube channel, we appreciate all

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that so much. I am John Garry Hose that your

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host is always joined by coach Jim Johnson and doctor

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Numa Kareem. And today we're also joined by Robin Waite,

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who's a business coach, he's a speaker, and he's a

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best selling author of this great book that I got

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the chance to read called Take Your Shot. Highly recommend it,

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and we'll dive into that a little bit more as

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a show goes on. He's a founder of Fearless Business.

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He helps coaches, consultants and freelancers double their income while

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working with fewer, higher quality clients. It's all about quality

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over quantity for Robin, and the impact is real.

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You can see his very satisfied clients.

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He's all about working smarter, not harder. And today he's

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going to join us. He's going to help us rethink

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how we grow our business without burning out, which so

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many of.

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Us are very close to. Robin, thank you so much

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for your time today. Welcome to the Limitless Leadership Lounge.

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Oh thank you for the introduction. John God. That's something

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to live up to, isn't it.

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I know you're going to do it because I really

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enjoy your content. Obviously, we talked about your book. It's

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called Take Your Shot, is a great fable about a

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young business owner who meets a mentor and his whole

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business is transformed through the lessons that he learns.

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But I know you also have so.

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Much other great content, including your YouTube channel and the

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articles that you write. I've run across some of those

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on LinkedIn. One recent piece of content that I think

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could really resonate with our young and emerging leader audience

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is this content that you put out a video about

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some tips that you have, ten tips for those young

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and emerging leaders, those twenties and thirties in that age range,

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what they can do to avoid some of the mistakes

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that you made and also just live a more content

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fulfilled and successful life.

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Could you just share one or two of those to

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start us off.

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Yeah, of course, yeah, And it's a pleasure to be here.

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By the way, I'm very grateful for you inviting me

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onto the show. So one of the big things which

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I've learned. So I'm forty three now, and as you do,

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you reflect on your life and your journey and from

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where you came from to the point where you're going to.

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And I realized that my twenties, I think there are

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certainly some things which I would have changed. I certainly

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don't regret any of it, but there's definitely some things

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in amongst that that I would do slightly differently, taking

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for example, like just the mere fact that kind of

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I went through university. And then I thought, that's unly done.

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I don't need to read any more books anymore. Learning

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is done for me because I've been doing it for

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twenty odd years. And then started out on my business

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journey and realized that actually it's harder than everybody puts

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out says that it should be, or you think it

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should be, and maybe just out of stubborness, didn't pick

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up books still for a little while. But then when

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I started to listen to audio books and go on

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a bit of a journey of self development in my

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mid twenties, had that proper oh no moment where I

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was thinking, damn, I wish I hadn't have missed out

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in those few years when I didn't read. My biggest

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tip is, like to anybody who's in their twenties and thirties,

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don't ever stop learning. Doesn't matter whether it's for hobbies

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or for a business, or for your work or to

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be a better parent or financial wellbeing, like whatever it is,

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just pick up books, listen to podcasts, go to events,

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and listen to some of the amazingly entertaining and the

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educational speakers that are out there, because there's always things

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that you can learn. It doesn't matter what sphear you're in.

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And actually, since I've gone on my own sort of

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journey of self development and getting into coaching, I've lean

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into it even more. And it's every time you get

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a major breakthrough. And I think with people, especially if

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you're a business owner, you go through these sort of

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cycles every two to three years as your business kind

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of consolidates and then grows again and consolidates and grows.

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I've been through that several times, and it coincides with

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having a big breakthrough meeting another mentor or reading another

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book or something like that, which then takes you up

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to the next level. And then along with that as well.

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This one's a bit boring, actually, but I wish that

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I had taken some financial advice in my twenties. I've done.

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I've been incredibly successful in a multitude of different areas,

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and my businesses in particular have done quite well. But

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as you do in your twenties, you don't really didn't.

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I wasn't fortunate enough to come from parents who were

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particularly financially savvy, so they worked incredibly hard and work

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ethic wise. They set a great example, but when it

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came to the financial side of things, it was very

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much easy come, easy go. They made the money and

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spent the money, and it was all invested in the

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right places the house and schooling for me and my brother,

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in various things like that. But we missed out on

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the fun parts of life. It felt like they worked

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really hard, but we never really had any holidays, or

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they worked really hard, but they hadn't didn't have much

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for retirement and had to fall back on. When my

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grandparents finally passed away, they got some inheritance and that

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ended up being their financial sort of plan, basically their fallback,

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which wasn't I didn't think particularly wise, So I'd definitely

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go back to my younger, twenty year old self and say, look,

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just put a little bit of it aside, don't spend

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it all, And also you don't have to work quite

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as hard as you're working for this money. But hey,

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these are just things, aren't they that you pick up

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as you get older and hopefully a bit more wiser

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and end up with a few more gray hairs in

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your beard and then you're able to pass these messages down.

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And actually, just to wrap this up, my eldest daughter

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is now eleven. She's big into her swimming, So I'm

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Paul's side quite often most weekends now and all over

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the sort of the southwest of the UK where her

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competitions are. And the last one we had now and

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a quarter drive, so I thought, great opportunity to impart

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some wisdom on my eleven year old daughter around wealth creation.

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Actually we had a conversation about compounding interest and pensions

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and how could she like arbitrage between selling some time

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to somebody but then paying somebody less than the cost

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that so you can make a profit and things like that.

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And it was a really fascinating conversation.

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Yeah, Robin, I think this is so valuable because sooner

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we understand the financial management different topics around those area,

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we could make better decisions in life. I wish I

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had these kind of conversation, but I came also from

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the family where the paycheck will be all used up.

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My parents worked hard, but we did not save enough.

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But one thing is discipline is discipline. We need to

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learn of disciplines in life. My question to you is,

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although we have the disciplines and everything, but nowadays we

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also have dreams ideas. I had an idea seven years

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ago and then I woke up at two am in

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the morning and I had to buy the domain with

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that name to lock in the idea. So unless or

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until I have any momentum, I feel unrested. But I

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also have to think about the money. Do I have

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enough money to start a business? So when do we

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make that decision? So I jumped into starting my own

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nonprofit taking money out of my retirement fund, and everybody

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told me how stupid I am because I took the

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money from my retirement fund. But now after eight years,

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I feel that it is giving me back. I am happy,

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but I had to struggle. So the struggle period is there.

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So how would you advise a person who have the

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idea but also does not have that means, but he

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or she has to sacrifice some optimization of financial search

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certainty to start a business. What advice would you give

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that person?

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One thing which I always find amusing is that kind

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of when we start businesses, we assume that you're going

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to have more abundance, more money, We're going to have

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more time and all these sorts of things, and actually

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you end up giving up a forty hour a week

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job to end up doing a sixty hour week job

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when you first start your business, and that shocks a

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lot of people. But let's face it, if it was easy,

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then there wouldn't be an unfair advantage. As a small

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business owner an entrepreneur, you do need a certain level

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of tenacity, endurance, patience and everything and tolerance as well

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risk to pain and things like that in order to

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build a successful business. But the good news is if

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you build it the right way, that sort of pain

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and discomfort that you go through and you're starting out

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in a business or any new venture for that matter,

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it's always going to be the short term pain in

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order to hopefully give you that long term benefit if

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you build it the right way. So I look at

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it in terms of a lot of things. So everybody's different.

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Everybody has a different level of risk aversion. So some

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people are very risk averse. Some people have a very

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low tolerance to risk, and so starting out of business

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has to be done in a very safe way. They

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can't spend too much or risk too much. Some people

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are just they'll take all of their life savings and

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put it into their business and willing to risk it all.

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So you've got to weigh that up. You will at

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some point, like most people start a business and they

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see that it's going to be a nice straight line

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like that, but inevitably it's this squiggly line where there's

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lots of steps backwards and forwards and ups and downs

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along the way, and you have to, like so part

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of it is going accepting that we are going to

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hit a dip at some point. It is inevitable in

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business life generally. If you prepare yourself mentally for those

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dips to happen, the game becomes, well, how can we

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make it more fun when they do happen, And there

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is a way to make that happen, but also how

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can we get through those dips as quickly as humanly possible?

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Because if we know they're going to come along, we can.

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It starts to become a bit more predictable. People think

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I'm absolutely mad so when I talk about going like

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forcing your business to go into a dip, but actually

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it makes sense because imagine you've been going on this

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nice plain sailing of consolidation and things have been going well,

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your team are behaving well, your clients are not throwing

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up too many problems or challenges to you. You designed

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a business that was going to make a certain amount

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of money, and it did imagine that that it actually

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worked and played out. And then if you stay there

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for too long, you start to hit the impostor zone

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where you start to imagine that things when this has

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been too good for too long, when the thing's going

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to start going wrong, and it's a bit like what

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you focus on you get more of. So inevitably you

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end up going into the dip because you making it happen.

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You're spotting all of the problems. What I tend to do, though,

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is because the first time it happened to me, and

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I've been through this five times, so three times in

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my agency days in the twelve years that I ran it,

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but also now twice as a coach in the last

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nine years, I've hit this sort of dip and had

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to get through it. First time really scary. It's like

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international sign of stress. What that's going wrong? I didn't mean,

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I didn't want this to happen and everything else. Second

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time went into the dip, I was like, hang on

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a minute, it feels familiar. And then third time it

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happened in my agency, I was like, here we go again,

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and then I'm prepared for it. You build up resilience

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to it, and I think that's what mak. The makeup

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of a successful business owner is about having a certain

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level of resilience, tolerance to pain, bit of tolerance to risk,

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you know, and being able to get through the tough

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times a little bit faster. And actually, in my coaching practice,

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the last time this happened, we were talking off air

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about the interview which I had with Ali Abduhll and

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all of those inquiries which came in. Now, that'd be

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a dream for most business owners to have sort of

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three thousand leads come into your business pretty much overnight.

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But about three weeks into this journey, I'm like breaking

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at the seams because there's just all this in band

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noise coming in. We've got all these books that were

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sending out as well, But the biggest challenge for me

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was I was getting lots of unqualified calls book into

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my diary. Scratch my head, going I'm smarter than this.

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I've been at this business game for twenty years. Why

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am I getting all these calls. I don't mind doing

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them because it's giving great value to these people, but

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they're never going to become clients. And so at some

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point how I qualified people and my booking diary got

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shmushed together and I didn't design it that way originally,

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but somehow they ended up that way. So all I

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did three weeks into this amazing campaign going on where everybody's,

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my god, it's so good for you, Robin's so successful

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this stuff, and I'm there, I don't know, it's stressed

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and tired. I just switched everything off. So this was

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me realizing the dip was coming, both mentally and like

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within the business, and I was like, I'm just going

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to dive into this head first, switch everything off. And

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then what happens when you go into a dip You

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are forced to creatively solve that problem because your back's

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against the wall and you've either got to make You've

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got to make a decision. Am I gonna fold and

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just that's it? Or am I going to push through this.

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If I'm going to push through it, I'm going to

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solve this in a bigger, better, faster way than how

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I did it before. And so then I turning it

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off made me realize that, oh, my application process wasn't

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in the right order with the call, so we separated it.

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We had an application process which better filtered people before

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they came onto a call with me, made sure that

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they were right for the program, or if they weren't,

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at least they would still be able to get some

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value without it taking up too much of my time.

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And then they could book the call and then away

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we go, and all of a sudden, the stress when

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everything's working properly. And actually it ended up doubling the

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size of my coaching practice just through that one innovation.

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And I think this is a thing. If I hadn't

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had that twenty odd year's worth of business experience and

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the various dips, I probably wouldn't have the resilience to

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have dealt with that in the way that I did.

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I think a lot of smaller, newer businesses might have

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broken at that point and not wanted to go back

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to it again.

318
00:14:51.399 --> 00:14:54.840
Good point, hey, raviin my friend Jen shared your book

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with me and I read it and I really enjoyed it.

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And it's the story of a god prole that gets

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a mentor and for younger emerging leaders. You hear that

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all the time. What's your advice and getting the right

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mentor for you as a leader, because I think it's

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really important. But I think a lot of people are confused,

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how do I get a man or how do I

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pick the right mannor can you share some advice on that?

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Yeah, absolutely, I'm I'm first of all, It's also important

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to differentiate between what is a coach what is a mentor,

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because they hold two different roles. I'm probably fifty to

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fifty between the two actually, So coach, in my view

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with somebody who asks you those well formed questions and

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draws you have the answers in yourself, and the coach

333
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draws those answers out of you and then helps you

334
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with the accountability and the momentum to push you forward.

335
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A mentor, in my eyes, though, has typically has been

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in the game for longer than you have. So they

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they've got all of the T shirts and the medals

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from their time in service and all of those things.

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But they can see the shortcuts is the wrong word,

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but they can see what the path looks like, and

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they're able to guide you in a way from their

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through away and their experience, they've been there and done

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it before. For me, for example, I flip flop between

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the two. I've got a couple of traditional coaching certifications,

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so I can dive into the mindset side of things

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ask those questions. But also when somebody just wants to

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be told and shown what the path is, I can say, actually,

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just try this and see if that works. I liken

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it too. Imagine if you went to see your doctor

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and the doctor just asks you lots of questions, but

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they don't end up telling you what's wrong with you

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and a where you go because you should know what

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the answers are. But then you go down the pub

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with your mates and you tell them that you've got

355
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this problem and they just unsolicited volunteer a load of

356
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advice all over you. When they're not experts in it,

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they just tell you what their opinion is. And I believe, actually,

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especially in the context of business in the corporate world,

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sometimes you just need somebody to say, nope, just do this,

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this will stand you and the best chances of it working.

361
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But I think whether it's a coach or a mentor,

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I think the mental client relationship is also so important.

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You've got to really get on with one another, and

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not to a point of being friends, but to a

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point whereby the trust between the mentor and mentee is

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such that the mentor can push you and challenge you

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and ask you questions in a way that you're not

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going to take offense to basically, but it's going to

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create the shift which you need to take. I think

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sometimes people take on mentors and they're a bit overly

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sensitive and then the relationship starts to break down. So

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that sort of mental menty relationship has got to be

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it's really based on a deep level of trust, I believe.

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Now one of my big takeaways from the book again,

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00:17:31.200 --> 00:17:31.759
take your shot.

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It's you got Russ, who's the golf pro right the

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coach talked about, and he's looking for that mentor and

378
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he's obviously the main character. He's a protagonist of this.

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The mentor comes in his client you got him. But

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then the other character in this book who makes an

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appearance a lot and has a significant impact on the

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story is his wife. And this is interesting to me

383
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because they're not in business together. This isn't about the business,

384
00:18:00.359 --> 00:18:03.599
but you get a peek into Russ's personal side of

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00:18:03.640 --> 00:18:06.720
things too. Now, we've talked with previous guests about work

386
00:18:06.720 --> 00:18:10.000
life balance, and a lot of times we prefer the

387
00:18:10.079 --> 00:18:14.079
term work life integration because it really isn't a balance right,

388
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there is this integration. How would you advise a young

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leader who's maybe starting a business or looking to level

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up their business to make sure that they're family members,

391
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those closest to them, like, for example, their spouse is

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on board. And how do we make sure that we

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continue to keep things in perspective spending that amount of

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time with our family and kids that we need to

395
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while still putting together our best selves and putting that

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towards our business.

397
00:18:42.559 --> 00:18:45.519
Great question. What's interesting for me is that I've come

398
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to realize that entrepreneurship is addictive if you're not careful,

399
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and sometimes it's hard as an entrepreneur to get that

400
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to the check and the balance right between work life.

401
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And one of the things which I've come to realize

402
00:19:00.759 --> 00:19:04.799
is that it's not really about work life. If you're

403
00:19:04.799 --> 00:19:07.440
an entrepreneur and you absolutely love what you do and

404
00:19:07.440 --> 00:19:09.480
you could do it twenty four to seven, it's actually

405
00:19:09.519 --> 00:19:13.400
about getting the most out of it. So it's just balance,

406
00:19:14.200 --> 00:19:17.920
if that makes any kind of sense. So for me personally,

407
00:19:18.039 --> 00:19:20.440
when there's lots of events which I speak at, there's

408
00:19:20.440 --> 00:19:22.079
lots of things which tend to draw me away. I've

409
00:19:22.119 --> 00:19:24.640
got my some weeks, I'm just hearing my sleepy little

410
00:19:24.759 --> 00:19:26.839
studio out in the cots World southwest of the UK,

411
00:19:27.119 --> 00:19:29.079
and I might not see somebody from one week to

412
00:19:29.079 --> 00:19:30.960
the next. But there's also times when it's a bit

413
00:19:31.039 --> 00:19:33.880
like an accordion. The accordion gets the pressure turns on

414
00:19:33.960 --> 00:19:35.480
and then all of a sudden, there's lots of events

415
00:19:35.519 --> 00:19:37.880
coming up like this last month, for example, I've had

416
00:19:38.079 --> 00:19:39.880
a couple of events where I've had to stay away.

417
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I've had multiple trips down to London to go and

418
00:19:41.880 --> 00:19:45.880
record podcasts and things like that in person. But one

419
00:19:45.960 --> 00:19:47.960
of the things is if I've not I used to

420
00:19:48.079 --> 00:19:50.559
get very burnt out towards the So this is the

421
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first sign that I get towards Friday afternoon. I got

422
00:19:53.400 --> 00:19:55.160
pick my girls up from school and I'm just yawning

423
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all the drive home and just I can already see

424
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that the weekend is going to be a bit of

425
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a drag, just because I overdone it during the week.

426
00:20:01.920 --> 00:20:04.359
So I made a decision three years ago now that

427
00:20:04.359 --> 00:20:08.200
I wouldn't work Fridays anymore, for example, because that means

428
00:20:08.200 --> 00:20:10.839
that I can have the thing is my Fridays. Now,

429
00:20:10.920 --> 00:20:12.920
I can choose to come into the office and do

430
00:20:12.920 --> 00:20:14.440
a bit of work and catch up if I want to,

431
00:20:15.000 --> 00:20:17.240
But primarily it's for things like writing. I might go

432
00:20:17.279 --> 00:20:18.680
and get my hair cut, I might go down to

433
00:20:18.720 --> 00:20:21.400
the local hotel spa and have a massage or something

434
00:20:21.440 --> 00:20:23.880
like that. But the idea is that it's my day

435
00:20:23.920 --> 00:20:27.279
for me. That's always there in the diary each and

436
00:20:27.319 --> 00:20:30.480
every week. But it doesn't compromise home life because I

437
00:20:30.519 --> 00:20:32.119
don't have to take time out to go to the

438
00:20:32.119 --> 00:20:34.640
spa and have a massage during the weekend. And I

439
00:20:34.680 --> 00:20:37.240
also it doesn't compromise my work because my job is

440
00:20:37.240 --> 00:20:40.039
to get my work done between Monday and Thursday. I

441
00:20:40.119 --> 00:20:43.319
used to really struggle with it because I felt I

442
00:20:43.440 --> 00:20:46.920
was being selfish. I felt that I felt very guilty

443
00:20:47.079 --> 00:20:49.599
about going off and doing stuff at the week on

444
00:20:49.640 --> 00:20:52.240
the Friday and stuff like that that wasn't work and

445
00:20:52.319 --> 00:20:55.680
wasn't home stuff. But I've come to realize that I

446
00:20:55.759 --> 00:20:57.960
call it guilt free time off. Now my Friday's is

447
00:20:57.960 --> 00:20:59.880
guilt free time off. That it's a muscle that you

448
00:20:59.880 --> 00:21:01.680
have to exercise and you have to learn how to

449
00:21:01.720 --> 00:21:05.680
look after yourself first, so that for me, I can

450
00:21:05.720 --> 00:21:08.680
be a better coach during the week and I can

451
00:21:08.759 --> 00:21:11.160
also be a better parent at the weekends and obviously

452
00:21:11.279 --> 00:21:13.039
during in the evenings and things like that when the

453
00:21:13.079 --> 00:21:16.079
girls are around. But I see a lot of entrepreneurs

454
00:21:16.119 --> 00:21:18.000
who are just constantly that on all of the time.

455
00:21:18.039 --> 00:21:20.559
They're like The analogy I like to use is a

456
00:21:20.599 --> 00:21:23.359
bit like, I don't know how familiar are with surfing

457
00:21:23.400 --> 00:21:25.519
and how to catch a wave right when you're surfing,

458
00:21:25.599 --> 00:21:27.960
So the conditions have to be right. There has to

459
00:21:28.039 --> 00:21:30.039
be a swell coming through because that's where the energy

460
00:21:30.079 --> 00:21:32.119
is in the water. It has to be the right

461
00:21:32.160 --> 00:21:34.319
sort of the beach or point break so the water

462
00:21:34.359 --> 00:21:36.920
the swell hits that point at the right time, and

463
00:21:37.359 --> 00:21:39.400
the wind has to be coming offshore so that it

464
00:21:39.440 --> 00:21:41.240
meets the front of the wave and holds the wave

465
00:21:41.319 --> 00:21:42.720
up so you get a nice clean wave that you

466
00:21:42.720 --> 00:21:45.559
can then surf along. But you've also, as a surfer,

467
00:21:45.599 --> 00:21:47.480
got to be in the right spot out the back

468
00:21:47.599 --> 00:21:49.920
in the lineup to make sure that you're catching the wave,

469
00:21:50.000 --> 00:21:53.079
not before it's before it's broken or after it's passed

470
00:21:53.079 --> 00:21:55.519
over you, but at just the right spot, and you've

471
00:21:55.519 --> 00:21:57.480
got to be paddling at just the right speed in

472
00:21:57.599 --> 00:21:59.559
order to be able to catch the wave, and then

473
00:21:59.599 --> 00:22:01.759
most likely you stand up and fall off, like I do.

474
00:22:01.920 --> 00:22:04.480
That's generally what tends to happen, but it's fun. What

475
00:22:04.559 --> 00:22:06.559
I see a lot of business owners doing is that

476
00:22:06.599 --> 00:22:09.079
they are there's no swell, or the wind's blowing in

477
00:22:09.079 --> 00:22:11.720
the wrong direction, or they've got the wrong board so

478
00:22:11.720 --> 00:22:14.319
they don't have the right equipment, and they're frantically just

479
00:22:14.440 --> 00:22:17.480
paddling all of the time, when if there's no swells,

480
00:22:17.480 --> 00:22:19.039
there's no chance you're ever going to be able to

481
00:22:19.119 --> 00:22:21.960
catch a wave, right, So I think that the balance

482
00:22:22.000 --> 00:22:23.839
is right to take. Take this month, for example, there's

483
00:22:23.839 --> 00:22:26.319
been tons of momentum. Imagine as like perfect ten foot

484
00:22:26.319 --> 00:22:28.799
swells coming through and the winds offshore, and it's perfect,

485
00:22:28.880 --> 00:22:31.400
and I don't have to paddle too much, like stuff's

486
00:22:31.440 --> 00:22:33.400
just happening, and I catch all of those waves. But

487
00:22:33.839 --> 00:22:36.000
next month it might be completely the opposite and there

488
00:22:36.079 --> 00:22:38.880
is no point in me paddling furiously. I might as

489
00:22:38.880 --> 00:22:41.519
well just lean into that quiet time. And I think

490
00:22:41.559 --> 00:22:45.039
it's and this comes back to something renewing, which you're

491
00:22:45.079 --> 00:22:48.559
alluding to that work hard to get the results mindset

492
00:22:48.599 --> 00:22:52.680
mentality that most entrepreneurs take because that's what their parents did.

493
00:22:52.759 --> 00:22:55.079
We feel if we just paddle frantically, it's going to

494
00:22:55.079 --> 00:22:58.480
create results. Inevitably it doesn't. So I'm very pro like,

495
00:22:58.839 --> 00:23:02.759
when momentum's there, paddle catch the wave. Great. When it's

496
00:23:02.799 --> 00:23:05.160
not there, that's a great opportunity no matter how difficult

497
00:23:05.200 --> 00:23:07.599
it might be. Bank balance might be a bit low,

498
00:23:08.359 --> 00:23:10.359
you might not have as many clients coming through as

499
00:23:10.359 --> 00:23:13.039
you want, or projects to work on, but that's a

500
00:23:13.039 --> 00:23:16.279
great opportunity to actually lean into family time or guilt

501
00:23:16.279 --> 00:23:18.680
free time off and just regather your energy so that

502
00:23:18.680 --> 00:23:21.799
when the circumstances and conditions are right, you can catch

503
00:23:21.799 --> 00:23:22.960
all of the waves that you want to.

504
00:23:23.119 --> 00:23:24.720
Yeah, you made it a great point in your recent

505
00:23:24.799 --> 00:23:27.960
video when you said that the success isn't necessarily all

506
00:23:27.960 --> 00:23:31.279
about working hard. While it's certainly important, but you may

507
00:23:31.359 --> 00:23:34.319
have a point that if it was all about working hard,

508
00:23:34.400 --> 00:23:39.640
then nurses and police officers and teachers would have all

509
00:23:39.680 --> 00:23:42.480
the money in the world. Right, So success isn't always

510
00:23:42.480 --> 00:23:44.400
about just working harder than everyone else.

511
00:23:44.880 --> 00:23:46.519
That's it absolutely.

512
00:23:46.880 --> 00:23:51.119
And different people have those different goals and mission in life,

513
00:23:51.640 --> 00:23:54.920
and entrepreneurs might be a little bit like a different

514
00:23:54.960 --> 00:23:58.880
type of breed. I have observed like they're more like

515
00:23:58.920 --> 00:24:02.720
they are into risk, they can take challenges. And while

516
00:24:02.759 --> 00:24:06.079
going through your website, I found out know your numbers,

517
00:24:06.240 --> 00:24:10.640
understand what the numbers mean. I am a bad person

518
00:24:10.799 --> 00:24:13.880
with numbers, So when it comes to number I just

519
00:24:13.960 --> 00:24:16.720
hate it when my accountant gives me numbers. I just

520
00:24:16.759 --> 00:24:19.079
don't want to look at it. But I know how

521
00:24:19.119 --> 00:24:23.720
crucial it is. So when we are in starting something new,

522
00:24:23.799 --> 00:24:26.839
how important, Like you have the idea, how do you

523
00:24:26.960 --> 00:24:30.839
know that this idea will work? And could you give

524
00:24:30.920 --> 00:24:33.559
us some idea on what do you mean by the numbers?

525
00:24:33.599 --> 00:24:34.440
Know your numbers?

526
00:24:34.759 --> 00:24:36.720
Doctor Crane. We're gonna have to have words after this

527
00:24:36.799 --> 00:24:41.799
recording's up, because for sure, no jokes aside. Again, I

528
00:24:41.799 --> 00:24:46.039
think people massively overcomplicate numbers, especially in business. I think

529
00:24:46.079 --> 00:24:49.319
it's a human natural human tendency. Is it Parkinson's law

530
00:24:49.359 --> 00:24:52.359
where and I may probably massively misquote this, so do

531
00:24:52.440 --> 00:24:54.799
correct me. But Parkinson's law states that if you give

532
00:24:54.839 --> 00:24:57.400
a two hour task eight hours, you'll make it four

533
00:24:57.440 --> 00:24:59.920
times more complex to fill up the time rights of

534
00:25:00.160 --> 00:25:03.359
very good at making things more complicated. So really, in

535
00:25:04.279 --> 00:25:06.759
just the basic numbers of business, you can do like

536
00:25:06.799 --> 00:25:09.440
a business plan on a page and have have a

537
00:25:09.599 --> 00:25:13.000
that's enough to create a roadmap for to build a profitable,

538
00:25:13.039 --> 00:25:16.920
sustainable business. Take something like pricing, for example, most people

539
00:25:16.960 --> 00:25:18.839
will go and have a look at what their competitors

540
00:25:18.880 --> 00:25:22.000
are doing in order to set their prices, or maybe

541
00:25:22.039 --> 00:25:23.519
they think they've got to be the cheapest in the

542
00:25:23.559 --> 00:25:25.720
market to attract people in. But the last thing they

543
00:25:25.759 --> 00:25:28.119
typically think of is how much do I have to

544
00:25:28.200 --> 00:25:31.240
charge in order for my business to stand up economically

545
00:25:31.319 --> 00:25:34.279
and to be sustainable and profitable. So I go the

546
00:25:34.319 --> 00:25:36.319
other way. I'm like, how much revenue would you like

547
00:25:36.359 --> 00:25:38.400
to make in your business? And now I'll run the

548
00:25:38.480 --> 00:25:40.880
numbers just because it's easy. And they might say, I'd

549
00:25:40.960 --> 00:25:42.920
like to make are six figure business one hundred thousand

550
00:25:42.920 --> 00:25:45.839
dollars next year, so that's our first number. That's that's

551
00:25:45.880 --> 00:25:48.680
really simple. Can't get more simple than that. And also

552
00:25:48.720 --> 00:25:50.839
it's like there'll be a lot of people would be like, oh,

553
00:25:50.839 --> 00:25:52.680
one hundred. They'll say a number and then they'll immediately

554
00:25:52.759 --> 00:25:54.400
talk themselves out of it. Oh, I couldn't posibly do

555
00:25:54.400 --> 00:25:56.759
one hundred thousand dollars next year, and it'll make all

556
00:25:56.799 --> 00:25:58.839
sorts of noises. And I'm like, this is just to

557
00:25:58.960 --> 00:26:01.680
dare to dream, like exercise. Let's just design the business

558
00:26:01.759 --> 00:26:03.559
and see if we can make it. Like write the

559
00:26:03.640 --> 00:26:05.240
numbers down and see if we can design the business

560
00:26:05.240 --> 00:26:08.079
to get you there. So one hundred K. Next question

561
00:26:08.119 --> 00:26:10.000
I ask is what are you thinking about or how

562
00:26:10.079 --> 00:26:12.039
much an average to clients pay for your services at

563
00:26:12.079 --> 00:26:15.359
the moment or products? And they might say one thousand dollars. Great,

564
00:26:15.400 --> 00:26:18.559
So we've already got two answers there without digging too

565
00:26:18.599 --> 00:26:21.000
deeply into it. Where it gets interesting, though, is where

566
00:26:21.000 --> 00:26:23.119
we start to get mixed. The numbers up a little bit.

567
00:26:23.160 --> 00:26:25.119
So we take the big number one hundred K, divide

568
00:26:25.119 --> 00:26:27.200
it by one thousand dollars, and what do we get?

569
00:26:27.559 --> 00:26:30.359
One hundred products, services, or widgets that we've got to

570
00:26:30.359 --> 00:26:32.960
sell in the next twelve months. And this is normally

571
00:26:33.039 --> 00:26:35.400
the point where most people's eyes pop out of their

572
00:26:35.400 --> 00:26:37.960
head or through their glasses because they're like, oh my god,

573
00:26:38.000 --> 00:26:40.039
I couldn't possibly work with one hundred clients next year.

574
00:26:40.039 --> 00:26:41.640
I don't have the capacity to do that, and I've

575
00:26:41.680 --> 00:26:44.359
got family this, and I've got responsibilities that and just

576
00:26:44.400 --> 00:26:47.359
don't have the time. Straight away, with only three questions,

577
00:26:47.359 --> 00:26:50.160
we've established that maybe the business model you've designed doesn't

578
00:26:50.240 --> 00:26:52.839
quite stack up, maybe the price you've chosen isn't it enough,

579
00:26:52.920 --> 00:26:54.839
or something like that. So then we can look at

580
00:26:54.839 --> 00:26:56.720
the true capacity of your business if you don't if

581
00:26:56.759 --> 00:27:00.519
you can't deliver one hundred units of capacity. And again,

582
00:27:01.119 --> 00:27:04.440
human beings are very good at massively misquoting or misguessing

583
00:27:04.599 --> 00:27:07.599
like the numbers. Quite often people will be like, they'll

584
00:27:07.640 --> 00:27:09.559
have as low as a third to a fifth of

585
00:27:09.599 --> 00:27:12.200
the capacity is what they give in that first question.

586
00:27:12.799 --> 00:27:15.799
Now we've got twenty units of capacity, but we want

587
00:27:15.839 --> 00:27:18.480
to get to one hundred k. And then all of

588
00:27:18.519 --> 00:27:20.240
a sudden, your eyes pop out of your head again

589
00:27:20.279 --> 00:27:22.519
because you realize now you've got to sell your product

590
00:27:22.640 --> 00:27:24.920
or service for five K, five times the value of

591
00:27:24.920 --> 00:27:28.079
what it was before. Now, I'm not the biggest fan

592
00:27:28.119 --> 00:27:30.359
of just raising your price is five x and not

593
00:27:30.400 --> 00:27:32.599
stacking any extra value in. That's how you should not

594
00:27:32.680 --> 00:27:35.559
do it. The idea is that if you need to

595
00:27:35.559 --> 00:27:38.559
get five K clients on board, what value do you

596
00:27:38.559 --> 00:27:41.000
need to deliver to them that's worth five K to

597
00:27:41.039 --> 00:27:43.759
them that is then going to deliver them remarkable results

598
00:27:43.839 --> 00:27:47.799
or outcomes for their business or whatever it is. So

599
00:27:48.119 --> 00:27:51.480
we charge more money, which then gets us more time

600
00:27:52.359 --> 00:27:54.839
to deliver a better quality product or service to the

601
00:27:54.920 --> 00:27:58.680
end user, which gets the better outcomes and results, which

602
00:27:58.720 --> 00:28:00.920
means makes you more affect r because they go and

603
00:28:00.920 --> 00:28:02.920
tell all of their friends and colleagues about you as well,

604
00:28:02.960 --> 00:28:04.920
which generates more money on the back end of it.

605
00:28:05.599 --> 00:28:09.119
So actually, like just knowing the basic numbers, charging a

606
00:28:09.160 --> 00:28:12.079
little bit more, for example, understanding what your capacity is,

607
00:28:13.160 --> 00:28:15.559
that's only three or four numbers there, which kind of

608
00:28:15.920 --> 00:28:19.839
then becomes the blueprint for your business from a delivery perspective.

609
00:28:21.160 --> 00:28:23.680
But we also got to balance in doctor Kream that

610
00:28:23.720 --> 00:28:25.200
we've got two sides of the business. So we've got

611
00:28:25.279 --> 00:28:27.680
supply and demand. So we've been talking about the supply

612
00:28:27.759 --> 00:28:30.039
side of it. Now let's focus on the demand. So

613
00:28:30.079 --> 00:28:32.359
imagine next year you need twenty clients to hit your

614
00:28:32.359 --> 00:28:36.319
one hundred K target, and actually your conversion rate is

615
00:28:36.359 --> 00:28:38.640
typically about I don't know, maybe one in three, so

616
00:28:38.680 --> 00:28:42.039
you're a good salesperson fairly strong on that. Now it

617
00:28:42.119 --> 00:28:46.559
means you've got to get six sixty consultations booked every

618
00:28:46.640 --> 00:28:49.880
year to get the twenty clients at five k, they

619
00:28:49.920 --> 00:28:52.279
get you the one hundred k. That's just over one

620
00:28:52.319 --> 00:28:55.240
a week. And then this is where most people go, oh,

621
00:28:55.359 --> 00:28:58.039
it can breathe, well, one to two sales consultations a week,

622
00:28:58.079 --> 00:29:00.559
that's not too bad. I can manage that. And then

623
00:29:00.559 --> 00:29:01.960
you can go, how many leads do you need to

624
00:29:01.960 --> 00:29:03.960
get in order to fill up those constantly? So you

625
00:29:03.960 --> 00:29:07.039
can if we reverse engineer it from the end goal

626
00:29:07.079 --> 00:29:09.279
in mind, we end up with a really simple business

627
00:29:09.319 --> 00:29:10.880
model that literally you can write it out on a

628
00:29:10.880 --> 00:29:11.839
single page of paper.

629
00:29:14.480 --> 00:29:14.720
Yeah.

630
00:29:15.079 --> 00:29:18.279
Well, I mean, I'm curious to Rabbing, I'm building a business.

631
00:29:18.480 --> 00:29:21.279
Social proof is that they've had a lot of studies

632
00:29:21.319 --> 00:29:23.640
and are how powerful there is. I'm curious if you

633
00:29:23.640 --> 00:29:27.519
can help our audience with how you found to get

634
00:29:27.839 --> 00:29:31.319
success with clients that are hip you Entry calls it

635
00:29:31.359 --> 00:29:34.279
the raving fans. How do you get them to be

636
00:29:34.440 --> 00:29:38.480
raving fans? Write testimonials, maybe post about how good it

637
00:29:38.599 --> 00:29:41.359
is we're working with Rabbin because certainly that enhances your

638
00:29:41.400 --> 00:29:45.359
business when you have those raving fans. What's your suggestions

639
00:29:45.359 --> 00:29:45.559
on that?

640
00:29:46.440 --> 00:29:48.680
The main one is to ask remind I know that

641
00:29:48.680 --> 00:29:51.279
sounds really obvious, but it's remarkable how many business owners

642
00:29:51.359 --> 00:29:53.880
are so busy doing the client fulfilm and cell deliver,

643
00:29:53.960 --> 00:29:56.160
cell Deliver, Cell Deliver, cell deliver, and then they forget

644
00:29:56.200 --> 00:29:57.640
about the piece at the end of it where you've

645
00:29:57.640 --> 00:30:00.400
got happy client who would be like shouting about you,

646
00:30:00.440 --> 00:30:02.160
but it's just you forgot to ask because you were

647
00:30:02.200 --> 00:30:04.799
so busy focused on the next client. Making sure that

648
00:30:04.839 --> 00:30:06.599
you have a system or process at the end of

649
00:30:06.640 --> 00:30:09.640
the client fulfillment to get that feedback in. But also

650
00:30:09.720 --> 00:30:13.039
a little tip as well, like sometimes your best clients,

651
00:30:13.079 --> 00:30:15.119
your biggest raving fans, can be ones that have never

652
00:30:15.119 --> 00:30:17.920
spent a penny with you. Because so I have lots

653
00:30:17.960 --> 00:30:20.359
of people who've read the book, for example, or subscribe

654
00:30:20.359 --> 00:30:21.920
to the YouTube channel, or have been to one of

655
00:30:21.960 --> 00:30:24.799
my events, and there's a small subset of people who

656
00:30:24.880 --> 00:30:27.440
are just brilliant. They just need the idea fed to

657
00:30:27.480 --> 00:30:29.000
them and they can just run with it and get

658
00:30:29.039 --> 00:30:32.039
great results. So a lot of my best clients are

659
00:30:32.000 --> 00:30:33.759
the ones who literally never paid me a penny. They're

660
00:30:33.799 --> 00:30:36.200
my biggest advocates because they've got value out of some

661
00:30:36.240 --> 00:30:38.720
of the free content and they've just been able to

662
00:30:38.799 --> 00:30:40.160
run with it, but you need to have a couple

663
00:30:40.200 --> 00:30:42.440
of automations in place to make sure that happens. So

664
00:30:42.960 --> 00:30:45.279
little things like if you run an event, whether it's

665
00:30:45.279 --> 00:30:48.920
online or offline doesn't matter, set up an email automation

666
00:30:49.039 --> 00:30:50.920
to go out twenty four hours later, which just ask

667
00:30:51.000 --> 00:30:53.000
them to go and leave a Google review for example.

668
00:30:53.519 --> 00:30:55.599
There's lots of tools these days where you can gather

669
00:30:55.680 --> 00:30:58.200
video testimonials from people, but again, the best way I've

670
00:30:58.200 --> 00:31:00.960
found to do that is to have a calendar slot

671
00:31:00.960 --> 00:31:04.400
available for clients to leave video testimonial, so it just

672
00:31:04.440 --> 00:31:07.440
pings off an email automatically after the engagement, which says, hey,

673
00:31:07.720 --> 00:31:10.000
I just love fifteen minutes for us to do an

674
00:31:10.000 --> 00:31:13.279
exit interview so to hear about your experience of working

675
00:31:13.279 --> 00:31:16.519
with Feelers Business for example. And again most people are

676
00:31:16.559 --> 00:31:18.960
really happy to do that. They prefer the interview format

677
00:31:19.000 --> 00:31:21.519
because you can obviously ask questions and tweak the sort

678
00:31:21.519 --> 00:31:24.119
of structure of their testimonial based on what they're saying.

679
00:31:24.799 --> 00:31:26.920
And then it's a really simple formula that I always

680
00:31:26.960 --> 00:31:30.440
look at. So like the snapshot case study is where

681
00:31:30.480 --> 00:31:33.559
were you before you wanted to before you picked up

682
00:31:33.559 --> 00:31:36.359
an engagement with us? What was it that made you

683
00:31:36.440 --> 00:31:40.119
choose us as your service provider to become a client?

684
00:31:40.839 --> 00:31:42.519
What was it like to work with us when you

685
00:31:42.559 --> 00:31:45.119
came on board? And then finally, what was the end

686
00:31:45.160 --> 00:31:47.480
result that you got from it? Thinking about your business

687
00:31:47.519 --> 00:31:50.640
and the results you're getting. And again, just those four

688
00:31:50.759 --> 00:31:53.599
questions is enough quite often to glean like this wonderful

689
00:31:53.599 --> 00:31:55.880
little snapshot case study. And if you can get it

690
00:31:55.880 --> 00:31:58.039
in a capture in a video, you know even better.

691
00:31:58.240 --> 00:32:00.519
That's a really good point too, those video reviews and

692
00:32:00.559 --> 00:32:03.680
that client testimonials. Going back to the book, it's called

693
00:32:03.720 --> 00:32:09.319
Take Your Shot, Russ. The main character meets David serendipitously, right,

694
00:32:09.400 --> 00:32:12.400
and one of the things that David does is writes

695
00:32:12.440 --> 00:32:14.880
him a check for the amount of money that he

696
00:32:14.960 --> 00:32:18.279
thinks for us should be charging, right, and that amount

697
00:32:18.319 --> 00:32:23.160
of money is, as the reader will notice, significantly higher

698
00:32:23.839 --> 00:32:25.839
than what he is charging.

699
00:32:26.079 --> 00:32:27.799
Are you communicating through this?

700
00:32:27.920 --> 00:32:29.759
And you got to read the book, okay to understand

701
00:32:29.799 --> 00:32:33.039
totally what's going on here, But is this communicating to

702
00:32:33.160 --> 00:32:38.119
that oftentimes entrepreneurs are way undercharging their services, and how

703
00:32:38.119 --> 00:32:42.200
do we get over that mental block of believing in

704
00:32:42.240 --> 00:32:46.240
the value that we provide enough to assign the price

705
00:32:46.319 --> 00:32:50.200
tag that is worth it for potential clients.

706
00:32:51.119 --> 00:32:53.440
Yeah, So I play all out there and just say

707
00:32:53.440 --> 00:32:55.799
that pretty much ninety nine percent of all business owners

708
00:32:55.839 --> 00:32:59.720
massively under charge. So you take any market or industry

709
00:32:59.720 --> 00:33:03.240
that's out there, and typically the top ten percent of

710
00:33:03.240 --> 00:33:06.319
people in that industry managed to extract sixty percent of

711
00:33:06.359 --> 00:33:09.079
the value out of that market. And this is common

712
00:33:09.119 --> 00:33:12.559
across pretty much every small business service sector. So whether

713
00:33:12.599 --> 00:33:15.319
you're an accountant, a coach, a graphic designer, do you

714
00:33:15.400 --> 00:33:18.160
name it, and then what that means is that you've

715
00:33:18.160 --> 00:33:20.680
got ninety percent of the people who are left scrapping

716
00:33:20.720 --> 00:33:22.920
over forty percent of what's left in the market. So,

717
00:33:23.559 --> 00:33:25.559
at the very least, if you want to put yourself

718
00:33:25.799 --> 00:33:27.880
give yourself the best opportunity, you want to be in

719
00:33:27.880 --> 00:33:29.960
the top You don't have to be the most expensive necessarily,

720
00:33:30.000 --> 00:33:31.319
but you want to be in the top ten percent

721
00:33:31.359 --> 00:33:34.480
pricing wise. But what a lot of people don't realize

722
00:33:34.519 --> 00:33:38.640
is that there's two sides to how people typically tend

723
00:33:38.640 --> 00:33:41.359
to go about figuring out what their prices are. The

724
00:33:41.400 --> 00:33:44.519
most obvious one is intellectually. So we sit down with

725
00:33:44.599 --> 00:33:47.359
a piece of paper and we do some sums, or

726
00:33:47.400 --> 00:33:50.160
maybe we look at some of our competitors or peers

727
00:33:50.160 --> 00:33:52.480
and see how much they're charging. But all of this

728
00:33:52.559 --> 00:33:56.680
is about going about solving this problem intellectually. However, when

729
00:33:56.720 --> 00:33:59.240
you buy something, what are most buying decisions based on

730
00:34:00.519 --> 00:34:04.079
based on what's in here right our heart? So we

731
00:34:04.119 --> 00:34:06.240
either have a desire to buy a product, whether we

732
00:34:06.279 --> 00:34:08.920
need it or not. It's based on that desire, that emotion,

733
00:34:09.159 --> 00:34:12.199
emotional drive to buy the products. And when we're choosing

734
00:34:12.199 --> 00:34:14.880
between maybe different suppliers, part of our decision is based

735
00:34:14.880 --> 00:34:17.320
on how much do we trust a specific supplier. Do

736
00:34:17.960 --> 00:34:19.599
we trust that they're going to show up on time?

737
00:34:19.639 --> 00:34:21.960
Do we trust that they are good as good as

738
00:34:22.039 --> 00:34:23.679
what they say they are. Do we trust that they're

739
00:34:23.719 --> 00:34:25.599
going to do as good a job as they say

740
00:34:25.599 --> 00:34:26.960
they're going to do. So a lot of that is

741
00:34:27.000 --> 00:34:29.360
based on our gut, instinct, our trust. So we have

742
00:34:29.400 --> 00:34:32.000
this difference between the head and the heart. So I

743
00:34:32.079 --> 00:34:35.719
go through an exercise with people where I'll ask them

744
00:34:35.719 --> 00:34:38.360
what the intellectual price? What price have they set their

745
00:34:38.360 --> 00:34:41.440
product or service at? So I don't know. If you

746
00:34:41.440 --> 00:34:44.559
want to, feel free to throw me an example of

747
00:34:44.639 --> 00:34:46.760
a product or service and then walk you through the

748
00:34:46.800 --> 00:34:49.840
steps which I would roleplay it a little bit, So.

749
00:34:49.840 --> 00:34:51.800
I will give you an idea, like I have an

750
00:34:51.840 --> 00:34:57.639
idea of app that will encourage our local community small

751
00:34:57.679 --> 00:35:02.360
and business entrepreneurs to sell their businesses. So it's like

752
00:35:02.519 --> 00:35:05.519
an app that will help the small businesses and also

753
00:35:05.599 --> 00:35:09.400
community individual to come up with ideas. So it's like

754
00:35:09.440 --> 00:35:12.840
a hub. So if I have this can tech based idea,

755
00:35:13.400 --> 00:35:15.039
what to do with it? How to run?

756
00:35:15.119 --> 00:35:19.159
Okay? So tell me about what the outcomes or benefits

757
00:35:19.159 --> 00:35:20.800
of it are going to be first and foremost to

758
00:35:20.880 --> 00:35:21.360
SI unclear.

759
00:35:21.480 --> 00:35:25.360
So first benefit would be like because it's in our country,

760
00:35:25.440 --> 00:35:29.159
we don't have those kind of hub where local plumbers,

761
00:35:29.280 --> 00:35:34.159
local electricians, local cater they have a channel to market themselves,

762
00:35:34.760 --> 00:35:37.760
so it could be and also when it's in a community,

763
00:35:37.880 --> 00:35:40.960
your trust gets higher. This person is in the community,

764
00:35:41.000 --> 00:35:44.079
I can get him and even in the weekends, so

765
00:35:44.239 --> 00:35:48.440
it's easier. So it will add some value, enhance the

766
00:35:48.559 --> 00:35:51.599
trust and also the businesses of those all those local

767
00:35:52.599 --> 00:35:55.920
plumber service holders. And not only that, I want to

768
00:35:56.000 --> 00:36:01.400
like help the local small business owners sell their new stuff,

769
00:36:01.559 --> 00:36:04.000
even the renters who want to rent their housing and

770
00:36:04.239 --> 00:36:06.360
they can put those mess It's like a next door

771
00:36:06.360 --> 00:36:11.079
neighbor app through the community in our country in Bangladesh.

772
00:36:11.119 --> 00:36:13.679
So this idea has not been explored, but now I'm

773
00:36:13.760 --> 00:36:14.960
like playing around.

774
00:36:14.639 --> 00:36:17.360
With it, okay, So I'm already imagining that there might

775
00:36:17.400 --> 00:36:19.320
be actually two sides to this. One is just a

776
00:36:19.320 --> 00:36:21.320
basic app where you get your business listing on it

777
00:36:21.360 --> 00:36:23.760
and you can network with other business owners, right, But

778
00:36:23.880 --> 00:36:26.800
also there's a skill shortage that the business that you know,

779
00:36:26.800 --> 00:36:28.360
Whilst you might be able to get them leads, they

780
00:36:28.440 --> 00:36:30.280
might not be very good at converting it and turning

781
00:36:30.280 --> 00:36:32.599
it into higher paying clients. Okay, So I'd like to

782
00:36:32.639 --> 00:36:35.039
focus on the higher end one, if that's okay. So

783
00:36:35.079 --> 00:36:39.559
imagine you had a business mentoring coaching program that's the

784
00:36:39.679 --> 00:36:42.679
platinum version of this app, where they could come in

785
00:36:42.719 --> 00:36:45.039
and learn how to grow their business better and faster,

786
00:36:45.159 --> 00:36:47.360
and I don't know a more productive sort of way.

787
00:36:47.639 --> 00:36:50.440
So if we focus on that, what price we would

788
00:36:50.440 --> 00:36:52.559
you think would be appropriate to charge for that?

789
00:36:53.960 --> 00:36:59.360
So initially I'm always a low like I'm always trying

790
00:36:59.360 --> 00:37:02.639
to charge, So it's like the lowers, and I want

791
00:37:02.719 --> 00:37:05.920
to promote the service first because the first year I

792
00:37:05.920 --> 00:37:09.079
cannot charge high if they don't know what written or

793
00:37:09.079 --> 00:37:10.440
what value they are going to get.

794
00:37:10.679 --> 00:37:14.199
Okay, So that's a misconception because it sounds like it

795
00:37:14.199 --> 00:37:16.840
could be a great service. But now you've made an

796
00:37:16.840 --> 00:37:20.239
assumption and kind of projected onto your products of what

797
00:37:20.320 --> 00:37:23.599
it's actual worth is. Okay. What happens is if you

798
00:37:23.599 --> 00:37:26.280
go into cheap you end up anchoring people to cheap prices.

799
00:37:26.320 --> 00:37:28.519
Just another thing as well, and just as a reflection,

800
00:37:28.639 --> 00:37:32.280
quite often are how we Our ability to sell things

801
00:37:32.360 --> 00:37:35.039
is a direct reflection on how we choose to buy things. Okay,

802
00:37:35.079 --> 00:37:37.679
So what you said was I prefer to sell low.

803
00:37:37.760 --> 00:37:40.239
Does that also mean you normally buy a lower price

804
00:37:40.280 --> 00:37:42.920
as you can possibly get as well? No, not all

805
00:37:43.039 --> 00:37:47.760
these not always. That's quite interesting because what quite cheap?

806
00:37:47.800 --> 00:37:48.599
So I sell cheap.

807
00:37:49.400 --> 00:37:52.440
If the quality is high, then I will go for

808
00:37:52.519 --> 00:37:55.840
a higher price. But I will always go because the

809
00:37:55.920 --> 00:37:56.840
quality matters.

810
00:37:57.239 --> 00:37:59.159
Okay, So here's the thought and a question and we'll

811
00:37:59.159 --> 00:38:01.119
get onto the pricing side of things. You're not going

812
00:38:01.159 --> 00:38:03.599
to launch something here which is rubbish. You're going to

813
00:38:03.639 --> 00:38:06.079
launch something which is excellent, aren't you. Yeah, so based

814
00:38:06.079 --> 00:38:07.960
on what you've just based on what you just said,

815
00:38:08.400 --> 00:38:11.440
we should think about raising the price, raising the value

816
00:38:11.480 --> 00:38:11.760
of it.

817
00:38:12.719 --> 00:38:16.960
Yeah, My thought was like, because people doesn't know how

818
00:38:17.039 --> 00:38:19.920
this service would work, if they don't try it or

819
00:38:19.960 --> 00:38:24.039
anything like that, why will they be willing to pay

820
00:38:24.079 --> 00:38:28.199
that high price? So that was my that was my thought,

821
00:38:28.639 --> 00:38:31.960
Like initially, do you like when we start to launch

822
00:38:32.039 --> 00:38:36.639
a business to enter the market, do we should we

823
00:38:37.079 --> 00:38:40.239
lower the price or it should be like that price

824
00:38:40.280 --> 00:38:41.960
where we can cover.

825
00:38:41.800 --> 00:38:44.199
All Let me ask you this, how what degree of

826
00:38:44.239 --> 00:38:47.199
confidence and do you have and your ability with this

827
00:38:47.400 --> 00:38:50.679
to deliver like great results for your clients.

828
00:38:51.000 --> 00:38:54.039
I have high confidence because I did a data research

829
00:38:54.119 --> 00:38:56.840
and everybody said that they want this service.

830
00:38:56.800 --> 00:38:59.199
Right, So you got confidence in your ability to deliver

831
00:38:59.239 --> 00:39:01.320
great results. So you need to back that up with

832
00:39:01.360 --> 00:39:05.400
your value proposition when you sell it. I'm confident enough

833
00:39:05.440 --> 00:39:07.360
that you will get your money back within the first

834
00:39:07.559 --> 00:39:09.920
X number of months or I'll refund you the investment.

835
00:39:11.920 --> 00:39:13.920
Let's get specific now, So how much were you thinking

836
00:39:13.920 --> 00:39:16.239
of launching? Imagine we're launching that sort of the more

837
00:39:16.239 --> 00:39:18.639
expensive one where there's a bit of mentoring coaching that

838
00:39:18.719 --> 00:39:21.119
goes with it. Okay, how much would you charge for that?

839
00:39:21.199 --> 00:39:28.920
Do you think I would charge like five hundred dollars

840
00:39:28.960 --> 00:39:31.119
per hour or something like that?

841
00:39:31.639 --> 00:39:32.679
Okay, why per hour?

842
00:39:33.800 --> 00:39:38.239
It's if it's like what two hours are a three

843
00:39:38.360 --> 00:39:41.920
hours session like hand on hand, face to phase in

844
00:39:41.960 --> 00:39:45.400
person person and with all the handbooks and stuff like that,

845
00:39:45.519 --> 00:39:49.159
materials and everything, So it could be five hundred. I

846
00:39:49.239 --> 00:39:52.000
was going much lower like I was going hundred, So

847
00:39:52.119 --> 00:39:54.880
after talking to you, I increased it.

848
00:39:55.760 --> 00:39:55.920
Oh.

849
00:39:56.079 --> 00:39:58.480
Perfect, So that's part of the heart has taken over

850
00:39:58.519 --> 00:39:59.920
there and you're like, actually, yeah, I'm good at what

851
00:40:00.039 --> 00:40:01.920
I do, and actually I'm going to get great results

852
00:40:01.920 --> 00:40:04.480
and I can see myself. Okay, So what we also

853
00:40:04.480 --> 00:40:07.239
want to do. Remember we started the conversation talking about

854
00:40:07.320 --> 00:40:09.679
work life balance, So we don't want you delivering loads

855
00:40:09.719 --> 00:40:11.920
of hours of coaching to people one to one because

856
00:40:12.719 --> 00:40:15.119
good money, but eventually you'll get burnt out. I did

857
00:40:15.360 --> 00:40:17.760
just a little clue when I first started my coaching

858
00:40:17.760 --> 00:40:20.039
practice doing mostly one to one. So you might want

859
00:40:20.079 --> 00:40:23.559
to consider doing a group version of this program. So

860
00:40:23.800 --> 00:40:26.960
maybe because in cohorts of I don't know, twenty thirty

861
00:40:27.000 --> 00:40:29.800
people once a quarter or once every four months or

862
00:40:29.840 --> 00:40:33.039
something like that, I wonder if so five hundred pounds

863
00:40:33.079 --> 00:40:36.320
I think would probably be cheap for that three months

864
00:40:36.360 --> 00:40:40.840
or six month accelerator. Oh, okay, So is there a

865
00:40:40.880 --> 00:40:43.320
world in your future maybe a year, two years, three

866
00:40:43.360 --> 00:40:45.320
year is where you could see yourself maybe charging I

867
00:40:45.320 --> 00:40:47.559
don't know, three K for this program.

868
00:40:48.039 --> 00:40:51.280
Yeah, definitely, this would be like the initial first year.

869
00:40:51.400 --> 00:40:54.679
I might go a little bit low and then it

870
00:40:55.519 --> 00:40:57.679
would take a good reason.

871
00:40:58.039 --> 00:40:59.920
Did you notice that, Jim John, she didn't even has

872
00:41:00.119 --> 00:41:01.920
take like when I asked that question. Okay, but we're

873
00:41:01.920 --> 00:41:03.519
going to come back to like present day, which is

874
00:41:03.559 --> 00:41:06.320
great because I can feel your value already. It's just wonderful.

875
00:41:06.480 --> 00:41:08.159
So we're going to come back to present day. So

876
00:41:08.239 --> 00:41:10.519
what a lot of people see pricing as is like

877
00:41:10.639 --> 00:41:12.519
what I call binary, So it's either yes or no,

878
00:41:12.559 --> 00:41:14.719
I'm in or am out. It's too cheap or too expensive.

879
00:41:15.159 --> 00:41:17.920
What we've just established there that actually there's this bandwidth

880
00:41:17.920 --> 00:41:20.719
for dr Kreame that you're working with, so between five

881
00:41:20.800 --> 00:41:23.480
hundred dollars and three thousand dollars, and you can see

882
00:41:23.519 --> 00:41:26.440
the possibility is two and a half thousand numbers in between. Okay,

883
00:41:27.119 --> 00:41:29.239
but here's the interesting thing, so we try to figure

884
00:41:29.360 --> 00:41:32.119
a bit of it out intellectually. Confidence is starting to

885
00:41:32.119 --> 00:41:35.360
grow around your value. But let's say imagine today you

886
00:41:35.400 --> 00:41:38.000
had to launch this thing. I don't know. So you're

887
00:41:38.039 --> 00:41:40.239
saying five hundred, Well, what if it was eight hundred

888
00:41:40.239 --> 00:41:44.800
dollars or twelve hundred dollars or fifteen hundred dollars, eighteen

889
00:41:44.880 --> 00:41:46.320
hundred dollars.

890
00:41:46.239 --> 00:41:47.599
Eighty for the first year?

891
00:41:48.840 --> 00:41:52.400
Yeah, that's what about twenty twenty two hundred dollars?

892
00:41:53.480 --> 00:41:56.599
Yeah, I could push myself to eighteen hundred.

893
00:41:57.159 --> 00:41:59.360
Okay, good, So what I'm all I was testing for?

894
00:41:59.400 --> 00:42:01.440
Then it's a bit Darren Brown when you see these

895
00:42:01.480 --> 00:42:03.599
people the mentalist their work. So I was trying to

896
00:42:03.639 --> 00:42:07.239
just look at your body language, your tonality, you're pacing,

897
00:42:07.320 --> 00:42:09.719
any little ticks or quirks or anything like that as

898
00:42:09.719 --> 00:42:12.880
we were going through those numbers, and so eighteen hundred

899
00:42:13.039 --> 00:42:17.239
was just outside your comfort zone. Yeah, so we've already

900
00:42:17.320 --> 00:42:20.840
raised you from intellectually up here five hundred dollars to

901
00:42:21.000 --> 00:42:23.840
now in here eighteen hundred dollars because that's what your

902
00:42:23.880 --> 00:42:26.159
heart has just told us you're worth, or told you

903
00:42:26.199 --> 00:42:29.199
that you're worth. Okay. So for those who are maybe

904
00:42:29.239 --> 00:42:32.320
listening to the audio there didn't quite catch that. There

905
00:42:32.360 --> 00:42:34.679
was just that momentary pause with Dr Cream when we

906
00:42:34.719 --> 00:42:37.559
got to that sort of fifteen hundred eighteen hundred dollars

907
00:42:37.599 --> 00:42:41.840
sort of mark where her body language shifted and energy shifted,

908
00:42:41.960 --> 00:42:44.440
and you could then we could see that she was

909
00:42:44.480 --> 00:42:47.119
starting to question her value at that point. So my

910
00:42:47.199 --> 00:42:50.480
advice would be launch this thing. Would you like, do

911
00:42:50.519 --> 00:42:52.519
you prefer to play just inside or just outside your

912
00:42:52.519 --> 00:42:53.119
comfort zone?

913
00:42:54.920 --> 00:42:57.159
I could go outside my comfort zone.

914
00:42:57.360 --> 00:42:59.400
So I would look at launching this thing at eighteen

915
00:42:59.440 --> 00:43:02.880
hundred dollars, position it with some kind of a money

916
00:43:02.880 --> 00:43:05.079
back guarantee. It doesn't have to be like one hundred

917
00:43:05.079 --> 00:43:07.079
percent money back guarantee. I'll get you this result of

918
00:43:07.119 --> 00:43:08.920
your money back. It can be a perceived what we

919
00:43:08.960 --> 00:43:10.960
call a perceived value guarantee. If we get to the

920
00:43:11.000 --> 00:43:12.800
end of this and you genuinely feel you haven't received

921
00:43:12.880 --> 00:43:15.880
value for money, we'll just discuss ratcheting back. I'll refund

922
00:43:15.960 --> 00:43:18.280
you some money or potentially all of it, so that

923
00:43:18.360 --> 00:43:20.639
kind of takes de risks it for the other person,

924
00:43:21.199 --> 00:43:22.679
and then I would just look to launch it. And

925
00:43:22.719 --> 00:43:25.199
this is John going back to your original question now

926
00:43:25.199 --> 00:43:27.199
which prompted this. There's the thing in a book where

927
00:43:27.840 --> 00:43:31.000
essentially why David decided the coach decided to just write

928
00:43:31.000 --> 00:43:33.280
the check and pay for that money. I have an

929
00:43:33.320 --> 00:43:35.320
equivalent of this, which I do in real life. So

930
00:43:35.400 --> 00:43:37.239
the book Take Your Shot is actually based on a

931
00:43:37.280 --> 00:43:39.039
true story. So it's based on Russ, who was one

932
00:43:39.079 --> 00:43:41.679
of my first coaching clients. And what I do with

933
00:43:41.800 --> 00:43:43.920
clients is what I'm going to do with Dr Crem.

934
00:43:43.960 --> 00:43:45.199
At this point, we're going to I'm going to make

935
00:43:45.199 --> 00:43:46.639
a bet. I don't know if you're a betting lady

936
00:43:46.760 --> 00:43:52.559
or not. Okay, So here's a thought, because it sounds

937
00:43:52.559 --> 00:43:55.639
like it's a really great program, Okay, and I can

938
00:43:55.679 --> 00:43:57.559
near as damn it guarantee that if you pitch this

939
00:43:57.679 --> 00:44:01.440
offer to ten people, at least probably two, three or

940
00:44:01.480 --> 00:44:03.119
four are going to say yes. Let's say you're just

941
00:44:03.159 --> 00:44:05.440
starting out. You've got to build your confidence up around sales.

942
00:44:05.480 --> 00:44:08.800
Worst case, one person books it. Okay, get to ten

943
00:44:08.920 --> 00:44:12.559
pitches and you can document this for me somehow, and

944
00:44:12.639 --> 00:44:14.719
you don't sell a single person onto it. I will

945
00:44:14.760 --> 00:44:16.920
become your first client. In fact, what I'll do is

946
00:44:16.960 --> 00:44:18.840
I'll sponsor it for somebody you've got in your mind

947
00:44:18.880 --> 00:44:22.840
who could really benefit from I'll pay for it. I'll

948
00:44:22.840 --> 00:44:25.360
pay eighteen hundred dollars to become that first client. We've

949
00:44:25.360 --> 00:44:30.960
got witnesses genuinely. My only caveat to this is that

950
00:44:31.039 --> 00:44:33.239
if you get five and oh so you've done five

951
00:44:33.280 --> 00:44:36.159
pictures and no sales, that you give me a shout you.

952
00:44:36.400 --> 00:44:39.000
If you've documented it and recorded some of your conversations,

953
00:44:39.559 --> 00:44:42.320
I'll see my Bangladesh is not particularly good, so if

954
00:44:42.360 --> 00:44:44.440
you can, they might need to be in English or translated,

955
00:44:44.519 --> 00:44:47.480
but at least if I can see your approach to

956
00:44:47.519 --> 00:44:49.320
sales and how you position your offer and things like that,

957
00:44:49.360 --> 00:44:51.039
I'll give you a free sales training and with a

958
00:44:51.119 --> 00:44:54.679
view that we'll actually improve those last five pitches. And

959
00:44:54.679 --> 00:44:56.480
obviously I want to swing it. Swing the odds in

960
00:44:56.519 --> 00:44:58.920
your favor, so you get a client genuinely off your

961
00:44:58.920 --> 00:45:02.079
own terms. Case it will be me sponsoring one of

962
00:45:02.079 --> 00:45:03.159
your first clients.

963
00:45:03.559 --> 00:45:03.840
Great.

964
00:45:04.480 --> 00:45:09.079
This is so helpful, Robin, because one thing I did

965
00:45:09.199 --> 00:45:12.760
launch like, I tried to experiment with another or platform

966
00:45:13.159 --> 00:45:17.599
to see my credibility. So there is this lead academy

967
00:45:17.960 --> 00:45:22.320
which asked me to start a course, a nonprofit management

968
00:45:22.360 --> 00:45:26.280
course using their platform, and within the first month they

969
00:45:26.320 --> 00:45:30.239
had two hundred person registered for my course. And I'm

970
00:45:30.280 --> 00:45:34.119
getting like twenty percent of what they're registering. So now

971
00:45:34.239 --> 00:45:38.320
my confidence level is high. Because everybody's giving me excellent

972
00:45:38.360 --> 00:45:42.039
review that we love doctor Kareem's class, but I'm not

973
00:45:42.320 --> 00:45:45.800
using it through my channels, my LinkedIn or anything like

974
00:45:45.840 --> 00:45:49.599
that what lead Academy participants are saying. So I tested

975
00:45:49.639 --> 00:45:52.800
myself and I'm doing a lot of talks back in

976
00:45:53.480 --> 00:45:57.719
different industries with the lowest price. The others are charging high,

977
00:45:57.760 --> 00:46:00.840
but I'm charging very low and they calling me again

978
00:46:00.880 --> 00:46:02.960
and again. So I'm now thinking like, how can I

979
00:46:03.039 --> 00:46:07.840
increase my price? So I have this hesitation, But today

980
00:46:07.920 --> 00:46:11.119
after talking to you, I'm getting a little bit confidence too.

981
00:46:13.079 --> 00:46:14.800
Virtual But.

982
00:46:16.360 --> 00:46:20.840
See that's great, that's a great scenario. I just have

983
00:46:20.960 --> 00:46:23.599
one last question. I know about a time, but I know,

984
00:46:23.840 --> 00:46:26.320
going back to early in the interview, you talked about

985
00:46:26.679 --> 00:46:28.840
one of the things you would recommend to young people

986
00:46:29.440 --> 00:46:32.760
is to do more study and whether it be audio books,

987
00:46:32.760 --> 00:46:36.039
are reading hard copy. What would be two or three

988
00:46:36.840 --> 00:46:41.480
recommendations that you've would recommended people to help them with

989
00:46:41.760 --> 00:46:43.119
business ideas.

990
00:46:43.679 --> 00:46:45.840
Yeah, one of my favorite books of all time is

991
00:46:45.880 --> 00:46:48.159
a book called Built to Sell by John Warrelow. So

992
00:46:48.199 --> 00:46:50.440
it's this notion that you can again it was as

993
00:46:50.440 --> 00:46:53.440
similar as a fable, basically similar to take a shot, actually,

994
00:46:53.480 --> 00:46:55.480
but and it has a very hallowed place on a

995
00:46:55.519 --> 00:46:58.599
special shelf over there with my Guinness World Record, pictures

996
00:46:58.599 --> 00:47:00.480
of my family's and a few awards because it was

997
00:47:00.519 --> 00:47:02.000
one of the first books I picked up when I

998
00:47:02.000 --> 00:47:04.639
went back to reading again. But Built to Sell is

999
00:47:04.719 --> 00:47:07.239
just a fantastic book about learning how to do one

1000
00:47:07.280 --> 00:47:09.639
thing really well for one specific type of client, and

1001
00:47:09.679 --> 00:47:12.199
then nailing the whole sort of system and process that

1002
00:47:12.320 --> 00:47:14.599
drives it, and ideally build a business that would be

1003
00:47:14.639 --> 00:47:16.599
fit to sell, even if you don't ultimately end up

1004
00:47:16.639 --> 00:47:19.639
sell it selling it. The other author which I'm a

1005
00:47:19.719 --> 00:47:21.920
huge fan of is a guy called Daniel Priestley's. He's

1006
00:47:21.920 --> 00:47:24.679
written four amazing books, and the first one I read

1007
00:47:24.719 --> 00:47:27.599
of his was called Entrepreneur Revolution. He's updated it since

1008
00:47:27.639 --> 00:47:30.119
because this was a while ago, but there's an updated version.

1009
00:47:30.639 --> 00:47:32.519
But one of my favorite books of his is actually

1010
00:47:32.559 --> 00:47:36.480
called Key Person of Influence. So I realized there's some

1011
00:47:36.480 --> 00:47:38.800
people here who may still be in leaders working within

1012
00:47:38.880 --> 00:47:41.719
larger organizations, but there will also be people who are

1013
00:47:42.199 --> 00:47:44.039
trying to grow their own thing. But so Key Personal

1014
00:47:44.119 --> 00:47:47.320
Influence actually would work well for both of those audiences.

1015
00:47:47.599 --> 00:47:50.039
If people are looking level up within a large corporation,

1016
00:47:50.679 --> 00:47:52.400
and really it's about just how do you make yourself

1017
00:47:52.440 --> 00:47:55.440
stand out, build a personal brand through things like books,

1018
00:47:55.519 --> 00:47:59.639
through improving your pitch, through partnerships, and various other things

1019
00:47:59.679 --> 00:48:02.000
like that to be able to level up. So, yeah,

1020
00:48:02.039 --> 00:48:04.119
there are two books which I would definitely recommend.

1021
00:48:04.519 --> 00:48:07.239
Thank You, It's awesome, Thank you, Thank you, Robin, and

1022
00:48:07.360 --> 00:48:09.079
I would certainly recommend Take Your Shot.

1023
00:48:09.320 --> 00:48:11.719
You can learn more about that on Robin's website.

1024
00:48:11.840 --> 00:48:15.000
And also, Robin, how would someone get in touch with you,

1025
00:48:15.079 --> 00:48:18.920
potentially take advantage of some of your other free content

1026
00:48:19.360 --> 00:48:21.800
and potentially work with you if they find value.

1027
00:48:22.079 --> 00:48:23.960
Yeah. Absolutely, it would be really unfair of me to

1028
00:48:24.000 --> 00:48:26.039
talk about how many books I gave away on another

1029
00:48:26.079 --> 00:48:28.400
podcast and then not give away some sign copies here.

1030
00:48:28.480 --> 00:48:30.480
I've got a small stack of signed copies ready to

1031
00:48:30.519 --> 00:48:33.519
go out at Fearless dot biz forward slash tys for

1032
00:48:33.599 --> 00:48:35.800
Take your Shot, So hopefully we'll share a link somewhere

1033
00:48:35.800 --> 00:48:37.760
as well. Doesn't matter where you are in the world.

1034
00:48:37.880 --> 00:48:40.119
Postage just entirely voluntary. If you want to contribute a

1035
00:48:40.159 --> 00:48:42.079
bit or not, just put your address and I'll send

1036
00:48:42.079 --> 00:48:44.280
it out and then my YouTube channel as well. I'm

1037
00:48:44.280 --> 00:48:46.800
trying to just This is more for my own accountability,

1038
00:48:46.800 --> 00:48:48.679
but the more subscribers I have, the more likely I

1039
00:48:48.719 --> 00:48:50.599
am to show up regular and post videos and good

1040
00:48:50.639 --> 00:48:53.079
quality content on there. Jump onto the YouTube channel, drop

1041
00:48:53.119 --> 00:48:55.480
me a subscribe on there, and then I'll keep on

1042
00:48:55.519 --> 00:48:58.039
putting videos out at the moment about two or three

1043
00:48:58.079 --> 00:48:58.719
times a month.

1044
00:48:59.559 --> 00:49:00.000
Very good.

1045
00:49:00.079 --> 00:49:01.960
All those links down in the show notes both where

1046
00:49:01.960 --> 00:49:04.760
you can grab that book. That's an incredibly generous offer

1047
00:49:04.880 --> 00:49:07.440
from Robin, because this is really going to level up

1048
00:49:07.480 --> 00:49:10.119
your business development game. And on top of that, that

1049
00:49:10.239 --> 00:49:13.960
YouTube channel obviously totally free, so definitely worth checking out,

1050
00:49:14.000 --> 00:49:16.800
totally risk free, and you can check out that down

1051
00:49:16.880 --> 00:49:17.960
in the.

1052
00:49:17.559 --> 00:49:18.480
Show notes below.

1053
00:49:18.599 --> 00:49:21.800
That's where we got a link to Robin's YouTube channel. Robin,

1054
00:49:21.840 --> 00:49:24.599
we went a little bit everywhere today. We talked about pricing,

1055
00:49:24.679 --> 00:49:27.840
we talked about business work life balance, even did some

1056
00:49:28.039 --> 00:49:29.840
live coaching here on the podcast.

1057
00:49:30.199 --> 00:49:32.079
We can't thank you enough for your time today.

1058
00:49:32.119 --> 00:49:34.840
We appreciate you coming on the Limitless Leadership Lounge.

1059
00:49:35.159 --> 00:49:36.119
It's an absolute pleasure.

1060
00:49:36.199 --> 00:49:38.920
Thank you for inviting me, Thank you for joining us

1061
00:49:38.960 --> 00:49:42.000
this week at the Limitless Leadership Lounge. To listen to

1062
00:49:42.000 --> 00:49:45.280
this episode again and to find previous episodes check us

1063
00:49:45.320 --> 00:49:48.960
out on Apple Podcasts, Spotify, and Spreaker. You can also

1064
00:49:49.039 --> 00:49:52.079
get in on the conversation find us on Facebook and Instagram,

1065
00:49:52.239 --> 00:49:54.360
then tell three of your friends to join it as well.

1066
00:49:54.800 --> 00:49:57.559
Coach Branuma and John. We'll be back again next week

1067
00:49:57.599 --> 00:50:01.239
for another try generational leadership to discus. We'll talk to

1068
00:50:01.239 --> 00:50:05.320
you then on the Limitless Leadership Lounge