Building Businesses, Leading Teams & Prioritizing What Matters: A Conversation with Sergey Kuperman
Send us Fan Mail Have you ever wondered what it really takes to build a business while balancing family life, leadership, and your own well-being? On this episode of Making the Grade podcast, Georgia sits down with her husband, entrepreneur and deVINE Naturals co-founder Sergey Kuperman, to discuss his journey from sales to entrepreneurship, growing deVINE Naturals from a single storefront into multiple retail locations, and how systems, habits, and self-care have shaped both his business an...
Have you ever wondered what it really takes to build a business while balancing family life, leadership, and your own well-being? On this episode of Making the Grade podcast, Georgia sits down with her husband, entrepreneur and deVINE Naturals co-founder Sergey Kuperman, to discuss his journey from sales to entrepreneurship, growing deVINE Naturals from a single storefront into multiple retail locations, and how systems, habits, and self-care have shaped both his business and personal life.
We talk about:
- Building and growing deVINE Naturals from one storefront to multiple retail locations
- Leading a growing team through delegation, trust, and intentional systems
- How organization tools like Trello and simple habits reduce overwhelm and improve collaboration
- Balancing entrepreneurship, marriage, and fatherhood while protecting what matters most
- Why self-care, movement, and wellness are essential for productivity and leadership
- Learning to adapt, embrace change, and grow through every season of business and life
- Practical strategies for entrepreneurs looking to build sustainable habits without burning out
Whether you're an entrepreneur, business owner, team leader, or someone navigating a busy season of life, this episode offers practical insights on leadership, organization, delegation, work-life balance, and creating systems that support both your business and your well-being.
Guest Spotlight
Sergey Kuperman | Co-Founder, deVINE Naturals
An entrepreneur and co-founder of deVINE Naturals, Sergey has helped grow the Boston-based wellness brand from a single storefront into multiple retail locations, an online marketplace, and a wholesale operation. Passionate about leadership, innovation, and wellness, he shares how building strong systems, empowering a team, and prioritizing personal well-being have helped create a business that continues to grow while adapting to life's changing seasons.
Website: deVINE Naturals
Socials: devine_naturals | s_kupe
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