Oct. 1, 2025

Creating Magic in Leadership with Lee Cokerell

Creating Magic in Leadership with Lee Cokerell

What does it truly take to lead with integrity, build trust, and inspire a culture that lasts? This week, we dive deep into leadership lessons with Lee Cokerell: Former Executive Vice President of Operations at Walt Disney World and author of...

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Apple Podcasts podcast player icon Spotify podcast player icon RSS Feed podcast player icon

What does it truly take to lead with integrity, build trust, and inspire a culture that lasts?

This week, we dive deep into leadership lessons with Lee Cokerell: Former Executive Vice President of Operations at Walt Disney World and author of Creating Magic.

Lee shares how values always trump victories, the importance of practicing what you preach, and why authentic empathy and discipline are foundational to leadership success.

Drawing on decades of experience, he explores:

  •     The critical role of trust built through consistent words and actions
  •     Creating psychological safety that fosters belonging and engagement
  •     Leading diverse, global teams with a servant leader mindset
  •     Handling hard conversations with courage and clarity
  •     Building cultures that value every individual and honor shared purpose
  •     Leadership lessons from his unconventional upbringing to overseeing Disney’s vast team

Whether you’re a new leader or an executive guiding thousands, this episode offers powerful insights to lead with heart, clarity, and impact.


Learn more about Lee and connect: https://www.leecockerell.com/

His book, Creating Magic: https://www.amazon.com/Creating-Magic-Common-Leadership-Strategies/dp/0385523866
WEBVTT

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This podcast is a proud member of the Teach Better

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podcast network, Better Today, Better Tomorrow, and the podcast to

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You can find out.

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More at Teachbetter dot com slash podcast.

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If you cannot make hard decisions and have hard conversations

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with people, number one, don't have children, and number two,

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don't get into a leadership job where you're responsible for

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people's future. We have one purpose at Disney that every

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cast member gets drilled into them as Our purpose is

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to make sure every guest who comes to Disney World

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has the most favorous time of their life period. I

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don't care whether they're eating French fries or at the

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Haunted Mansion. It's got to be a good experience, and

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that's your job to make sure it is unbelievable. Because

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why because we want you back.

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Do you want to be a leader in a constantly

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changing world? Our emerging leaders look different, come from various

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backgrounds and from all different age groups. Leadership is changing.

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It's hard to keep up. But the good news you

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can be a leader too. You can be an a

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merging leader. Welcome to the Limitless Leadership Lounge. Try generational

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conversation for emerging leaders. Come spend some time with us

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to discuss leadership from three angles. The coach Jim Johnson,

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the professor, doctor Renumah Kareem, the host, John Gering, a

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monthly guest, and you get in on the conversation on

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make yourself comfortable.

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Well, our conversation today on the Limitless Leadership Lounge is

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going to be all about creating magic.

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We'll get to that in a moment here. I'm Don Garren.

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Youros reminding you that if you're enjoying the podcast so far,

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On Spotify you can rate us. We'd appreciate that. It's

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remember to subscribe to our YouTube channel because we would

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love to see you back here for more try generational conversations.

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Like I said, I'm John Gerring, joined us always by

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doctor and Numa Kareem and coach Jim Johnson. And coach

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has brought along another guest today who's going to talk

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a lot about creating magic, time management and so much more.

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Coach, what's welcome in our guest this morning.

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Yeah, I'm really excited to have Lee Cockroll and to

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share a little bit. The blessing was I've become good

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friends with a guy named rhin Hart Donger and Reinhart

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has been in leadership for many years, including three stints

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at what we call the Genesee Valley Club in Rochester.

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But Reinhardt is traveled all over the country working in

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various hospitality and one of the people he worked under.

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Reinhardt brought up at one of our lunches his name

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was Lee Cockroll, and he says, you know, we want

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to see you reach out to Lee, and he introduced us,

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and let me share just a little bit about Lee,

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because he's got quite an extensive resume. Lee cock was

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the executive vice president of Operations for Walt Disney World

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for over ten years. He continues to speak and teach

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in leadership and professional development on the behalf of the

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Disney Institute. A poppy or keynote speaker, he frankly frequently

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addressed his fortune five hundred corporations government agencies, educational institutions,

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and nonprofits and across the country. He lives in Orlando

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with his wife, Priscilla. He's written a few books, including

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a great book that I had the pleasure to read

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called Crazy Magic. So, without any further Ado, Lee, welcome

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to the Limitless Leadership Lounge.

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Thanks sir, be with it great, So Lee, let's talk.

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I went through your book. I took a lot of notes.

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It was really well done. And can you talk a

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little bit about in building relationships. You had an aircor

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and I really enjoyed called Rave. Can you tell them

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to that a little bit for.

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Us a relationship At the end of the day, I

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needed to have good relationships with people, and I do

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that by having a really good attitude of being reliable.

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And that's because I don't have a college degree, so

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I figure out, at least I better be reliable, have

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a good attitude. So at least that why people give

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you a chance. And frankly, that's all they can see

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at first is your attitude and you're reliable. And yeah,

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I grew up in Oklahoma my parents, so we were

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in that era when you had to say yes sir

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and yes ma'am. Be nice to everybody, and so we

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learned that and respect him. The rave is clear, respect,

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appreciate value everybody. And I can tell you from Bygladesh

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point of view. When I lived in Oklahoma and grew

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up there, Oklahoma was very racist and very big. It

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died and I went to a segregated school, one for whites,

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one for blacks, and a third one no doubt for

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American in American Native Indians, the Americans. And I look

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back on that as what and literally I grew up

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forties and fifties and I thought that was that's because

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that's the problem. When you're in an environment and you

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don't know any better, you think it's right. And I

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didn't know anything, but I escaped. I dropped out of

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college after two years because I wasn't smart enough staying

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in college, and then went in the army. That was

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a awakening. I didn't meet a black person until I

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was twenty years old. Can you imagine? And then I

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went to Washington, d C. And I got a job

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as a waiter at the Washington Hilton, a banquet waiter.

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And I say, if you don't like people from other places,

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don't go to Washington. Everybody is from somewhere else. You

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work with them in the hospitality business, they become your friends,

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they go to the picnic swamm and you might even

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marry one. It was that I really preached today. You

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got educations great, but exposure and experience is what really

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makes you who you are. And so when I left Oklahoma,

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i'd been nowhere. I never been out of the state.

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And that today I do work and travel to the

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forty eight countries around the world. I've been everywhere, and

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I don't think I have a discomintary bone in my

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body anymore because every country I go there they have

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little babies and little carriages, and they love them. And

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as they have, mothers only worry about the safety and education.

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And I think that's all we need to worry about.

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We don't need to be worrying about all this other stuff,

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or who you sleep with and who you go to

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church with and where you go to I tell everybody

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at Disney, it's none of your business. They don't even

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talk about it. No, it was. My kind of change

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is changing my environment and getting more bosure to the world,

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because you're pretty ignorant when you are not exposed. When

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you don't know you don't know you actually believe your parents.

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I tell people have stuff in your brain not even true,

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and most of which parastats is not true. So and

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there you go out and find out what's up there.

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I even tell a lot of stuff in your brain

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you don't even know it's up there. Somebody put it

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up there by saying something telling the job being a

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bad perer. And so I'm always thinking about what's in

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my brain, what triggers me, and why what happened, And

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you eventually can cleanse.

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It, and it's wonderful and it's a perfect segue to

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our next question. I just want to thank you for

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your leadership because it shows you are embodying one of

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the characteristics of an open minded leader. But nowadays we

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see so many leaders they are closed to their own

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beliefs and thoughts and would not open up to create

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that zone of conversation and inclusion. So it is so

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refreshing to see you today and this time we need

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to have this kind of discussion where and you have

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embodied the idea of inclusion into your leadership and it's

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amazing to see, Like I was going through your podcast

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and also your book, and you are leading more than

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forty thousand cast members in Disney, and it's interesting to

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see that they're forty thousand cast members with so many

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different unique characteristic They have their own values, they have

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their own vision. But at one example, you gave that

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during the crisis of Charlie hitting the storm hitting Disney,

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while everybody was rallying to find a solution. So if

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you could share that sense of inclusion and leadership that

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you promoted, how did this happen?

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Like?

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How did you brought everybody under this one umbrella?

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I think one thing you got to remember is that

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the person who is leading the organization should not underestimate

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the influence they can have over time by setting the

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role model, setting the example. Certainly, I tell people, if

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you just manage like a mother, you'll be a great

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leader because mother's care and when you care, you make

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the right decisions. And mothers could only care about two things,

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safety and education, and they care about everybody. They care

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about older kids. And by the time I got to Disney,

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I was very wired that way. I understand clearly, I've

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worked with people from everywhere. I've been everywhere. If my mother,

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I'll just give background, I had a very dysfunctional family.

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And my mother was married five times. I've been adopted twice.

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I got my name Cockrel when I was sixteen, my

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husband number four. I grew up on a farm, very poor.

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We had nothing. We had the old outhouse. My grandkids

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have a hard time believing it. They think I'm lying,

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but it's true. And I grew up that way. And

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then that exposure just triggered me to make sure that

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I understood the people have problems. Everybody has a problem

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you don't know about. Everybody's got issues, worries, and that's

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slowly but surely. I just felt that, and I felt, Okay,

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what is a leader? I was the leader of Disney World.

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But I didn't I'd never worked in a park. I'd

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never worked I'd been I'd worked for Hill and Maria,

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but when I came to Disney, they weren't too excited

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to see me. This guy's going to be in charge.

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He never worked at a park. And I don't worry

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so much about the technical knowledge. People asked me what

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I did at Disney. I said nothing. I hired great people,

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and I made sure we were doing three things. That

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we were hiring the right people, we were training them,

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and we were treating them right. And at the end

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of the day, that meant getting rid of the wrong people.

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And over time, and luckily I was their tenure. I

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had time because so often today companies and organizations are

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changing leadership every two or three years or every year,

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over and over and here comes another idea, another dude.

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And I was just there, and I spent my time

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out with the employees. I walk the parks four or

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five hours every week, talking to people, seeing what's going on,

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checking the bathrooms, making sure that I and the other

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thing I probably I had good experience. I'd done it all.

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I'd been a cook in the army, I had been

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a waiter, I had been in the accounting department. I

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had been washing dishes, housekeeping, and everybody knows if you

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know what you're doing, and they know. If people think

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well people don't know, they know it. They know. And

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when you work in those jobs again, you appreciate them.

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You find out they're good people and it's life's good

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and there's nothing to complain about. And when you're in

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a position like I was, I had the ability to

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help people have a better life. So when I make

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sure they get training and development, and then we treat

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them right to build their self esteem and self confidence

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and make them understand they can achieve something. And I

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tell them all to start out like good at it reliability.

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You'll be noticed. You'll probably get promoted, and then you'll

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get promoted, and you'll get promoted and you'll get promoted.

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And people ask me all the time leave what were

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your goals? I said, I don't have any goals. I've

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never had any goal. My goal was to keep my job,

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and then I didn't. My boss, by the way, said

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when he was seventeen, he knew he would be president

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of Disney World, and he did. I didn't know any goal.

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I was figure I'd lucky for I got dinner. So

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it's about your it's about behavior, and it's about car

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I think it's about carrying. I always talk about that

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if you care, you'll do the right things. And you

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know what's the most the hardest thing to do in life,

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the right thing, that's the hardest thing we all have

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to do, is the right thing. And I think about

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that now. When you do the right thing all the time,

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you don't have a lot of friends, But I don't

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care any friends. My wife has been with me fifty

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seven years, so she said she's going to stay. I

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think I'll be okay. My grandkids adore me if they

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like me than their parents, so I'm happy somebody asked

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me to leave. How would you say about but your life?

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How would you rate it? I say complete. You got

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to live with yourself. You've got to be who you are,

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and that makes tough decisions sometimes. I even tell young

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managers and leaders if you can't, if you cannot make

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hard decisions and have hard conversations with people, number one,

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don't have children, and number two, don't get into a

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leadership job where you're responsible for people's future, because hard

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conversations are That's why mothers are great. Mothers are the

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best leaders. They don't play around. Mothers are clear. Mothers

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get to the point. Mothers use empathy and discipline. That's

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the only two tools they need. And they'll tell you

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they love you and then kick your buck. So that's

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it's just a strategy. It's a simple way. I think

250
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it's so simple. The only question you have how much

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empathy and how much discipline on each situation? A little

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more than the little list of that little more of

253
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that little list of debt. And when you manage people

254
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to be fair and firm and had that reputation, he's

255
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fair and hes sperm. So they help you. They go

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out and tell everybody, Hey, you know the guy, he

257
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was okay, he did the right thing. And then all

258
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you a sudden, you have all these people telling other

259
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people about you. And that's how you that's how you

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get a I guess that's how you lead forty thousand

261
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people and over, and that's what happens. Cultures get better

262
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or worse slowly, and leader leadership, everything starts at the

263
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top and rolls downhill good and and so I tried

264
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every day to make sure good stuff was rolling down

265
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the hill, and eventually even a good We have a

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lot of Hispanic housekeepers clean rooms, and we provide two

267
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hours a week with a doctor with professors from colleges

268
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to come in and teach them English. And they've become

269
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three and four years later and they get you know,

270
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our last one president at Disney President Disney was gay,

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one was a woman, one was This is like when

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I got there, every one ninety three, I think ninety

273
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two percent of all leadership or white males over those years.

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We changed that because you can't do that. You cannot

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have commitment when you're in that kind of when you

276
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got so many people that are not having opportunity, they urged.

277
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In fact, eventually they work against you. People go from

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getting mistreated to violence. And we see it all over

279
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the world. Yeah, people don't know they matter, don't know

280
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you matter. You don't have anything to lose. And I

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understand those things deeply and well, and only because of experience.

282
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I've worked all over New York, La, Boston, France, Franklink.

283
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You learn. If you haven't learned with all that experience,

284
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there's something wrong with you. Yeah, yes, does. And so

285
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even kids that don't want to go to college today,

286
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I tell them, Okay, go join a good company, take

287
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any job you can get, and be better than everybody else,

288
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and you will have a good career. They'll notice you,

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they may put you through college that they may Lots

290
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of good things happen when people want to work with

291
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you and trust you trust trust, And there's very little

292
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trust today in the world. I mean literally, you know

293
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what what reason is? People don't have psychological safety. They're

294
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afraid to do the right thing, they're afraid to speak up.

295
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And I think it's the biggest problem psychological safety. If

296
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I do this, I'm just trying to stay low key,

297
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try to get the retirement alive. That is that last

298
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fifteen to twenty percent. The leader doesn't know. That's what

299
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gets everything screwed up. And psychological safety, I think about that.

300
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I'd rather have psychological safety almost of the physical safety.

301
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I mean, at least you can see the problem. If

302
00:17:02.679 --> 00:17:06.319
it's physical safety. Psychologically you don't know who's working against

303
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you and not doing it and not doing the right

304
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thing and making you, intimidating you and being audio ratic.

305
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And the old brain just knows one thing's important to

306
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take care of yourself. So maybe I better not speak

307
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up today. This couldn't get me in trouble. It's survival.

308
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And I tell you organizations, I don't know any that

309
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do it well, but they better be working on it

310
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because that's why they have turnover. That's why service is

311
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so bad. That's why nobody wants to stay with you.

312
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Why would I stay with a place where I don't

313
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feel safe and trusted a better opportunity comes along, Hey,

314
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I'm out of here. I want organization, a disney where

315
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people don't want to be out of here. They want

316
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to stay, and so I think a lot of leaders

317
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got to go through this process of thinking about it

318
00:17:55.759 --> 00:17:59.000
is it them or is it you? Crean problem? And

319
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I just suppect if you had a bad situation, you

320
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are the proverb. If you have bad kids, you are

321
00:18:05.400 --> 00:18:10.000
the buck. And if you could interview the parents, you

322
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know what kind of kids you're going to get. So

323
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it's just a it's so simple that it's frightened me. Yeah, yeah, yeah.

324
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One way you did this too, was through your servant leadership.

325
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You talked about walking around the park and also talking

326
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to these people. The servant leadership is such a step

327
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outside of so many leaders comfort zones. I don't know

328
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if it's the title or the ego or what it is.

329
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How do you become that servant leader that is impactful?

330
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Well, I think for me it was easy because I'd

331
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been out there in every job. I was comfortable in

332
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the kitchen, I was comfortable with people that were immigrants.

333
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I was comfortable with people that had a tough life

334
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living on the edge. So that was easy for me.

335
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I think that's what part of the problem. I think

336
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a lot of leaders had no exposure, but they grew

337
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up in a wealthy or well to do family, they

338
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go off to college, they ever had a job when

339
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they were growing up, they didn't work in the summers,

340
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they did, and we replicated that. My son, he didn't

341
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have to work by the time I was so successful,

342
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but we sent him to Oklahoma. Every summer he worked

343
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on a cattle rants, digging fence post holes. And then

344
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his kids didn't have to work for sure, and they

345
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all worked in horticulture in the summer. I had to

346
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be to work at six o'clock in the morning, pulling weeds,

347
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spreading malts and all and just we just kept replicating

348
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that early responsibility, because you work with adults, you have

349
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to be to work on time.

350
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Uh.

351
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And next, all three of them are right now graduated

352
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from college. Wants a biomedical engineer once in marketing in

353
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New York City, and one is finishing up his internship.

354
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He just graduated from his bachelor's degree in hospitality management

355
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from in France. And his mother's friend. And it's the

356
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leader has can make this happen, and the leader at

357
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home it is probably the one that gets it where

358
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it starts. It's under your work, it starts at home.

359
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And then people who don't raise their kids properly, then

360
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they send them to us. We got to deal with

361
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this mess. Teach them to come to work on time

362
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and take a shower, and it'd be nice and say yes.

363
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And so it's a big circle. And it starts with

364
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poverty and education. That's the problems. But there it's a

365
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simple problem that we are not addressing. Obviously. It's certainly

366
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a capitalistic society like America. We're not addressing it at all.

367
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So much corruption around the world and in countries that

368
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they just can't get it together. So I think any

369
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young person who wants to do well want to get

370
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out of your environment. Get out of the place, leave home,

371
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go somewhere. You'll survive. Somebody said, when I was sleeping

372
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on park benches, I knew I was going to be

373
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successful and go somewhere and take any job, washed it

374
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to make beds. You got to get started. It's not

375
00:21:04.000 --> 00:21:06.079
going to get out of your village. It's not going

376
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to change. Nothing in the village is going to change.

377
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You've got to go. And your mother won't like it.

378
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She wants you to stay. And you've got to know

379
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you got to get away because your brain is infected.

380
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Physical attention. So that's how I think about it. And

381
00:21:25.880 --> 00:21:29.079
everybody I know, and we made sure our grandkid's men

382
00:21:29.680 --> 00:21:32.480
they're all over the place they go and they've traveled

383
00:21:32.480 --> 00:21:36.240
all over the world. They understand they're best friends. Or

384
00:21:36.759 --> 00:21:39.200
I say to people, listen, I have friends in nick Quota.

385
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Their name Mohammad. People in Kama look at me. Really,

386
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So we dove it into that.

387
00:21:48.119 --> 00:21:51.240
As far as a leader, and you had this opportunity,

388
00:21:51.359 --> 00:21:54.279
and certainly a number of leaders do give us some

389
00:21:54.440 --> 00:21:57.720
advice on how you pick the right people to bring

390
00:21:57.759 --> 00:22:00.759
on for your team, and maybe given example of a

391
00:22:00.799 --> 00:22:04.200
couple interview questions you've used to help in that process.

392
00:22:05.160 --> 00:22:08.039
Yeah, for me a hurst, it depends where you're getting

393
00:22:08.079 --> 00:22:10.440
them from. If you're getting them from where you work,

394
00:22:10.480 --> 00:22:12.559
and at Disney, we pick a lot because we get

395
00:22:12.559 --> 00:22:14.960
a chance to watch them when they're in the lower

396
00:22:15.039 --> 00:22:19.319
level jobs. Their reliability, their attitude, how well they do,

397
00:22:19.440 --> 00:22:22.240
how they treat each other, theyn't get in trouble. But

398
00:22:22.440 --> 00:22:25.359
when you're comeing hiring somebody from the outside, I would say,

399
00:22:25.799 --> 00:22:28.759
certainly we want to have the ability to do the

400
00:22:28.839 --> 00:22:31.720
job because of the technical knowledge they have. But then

401
00:22:32.000 --> 00:22:35.599
that's a given. We don't even if we know that,

402
00:22:35.720 --> 00:22:39.759
then we're looking for literally again, we're looking for this

403
00:22:40.079 --> 00:22:46.720
attitude and reliability and ability to work with teams. And

404
00:22:47.279 --> 00:22:50.200
we're looking for people who know who have can prove

405
00:22:50.279 --> 00:22:53.680
to us they've overcome obstacles in their life and show us.

406
00:22:53.720 --> 00:22:56.079
So we asked questions. Tell me about a time when

407
00:22:56.079 --> 00:22:59.880
you had a manager that was not doing well and

408
00:23:00.480 --> 00:23:03.720
he was a son of the owner, and how did

409
00:23:03.759 --> 00:23:06.759
you handle that and what you're looking for. Everybody has

410
00:23:06.799 --> 00:23:09.920
obstacles every day. That's all we're here for, frankly. But

411
00:23:10.240 --> 00:23:13.759
first obstacles getting up and the seconds gratifict. The third

412
00:23:13.839 --> 00:23:16.880
one's running into some idiot, and then your boss and

413
00:23:17.000 --> 00:23:20.640
then customers. Life is just obstacles. And once you understand

414
00:23:21.880 --> 00:23:24.079
when you're ready for something here, you handl it better.

415
00:23:24.279 --> 00:23:27.160
I know I have obstacles all day long. That's fine.

416
00:23:27.279 --> 00:23:30.240
I'm not going to overreact. I'm just go Okay, here's

417
00:23:30.240 --> 00:23:32.559
another person doesn't know what's going and I'll just be nice.

418
00:23:32.720 --> 00:23:36.240
Lady yesterday gave me a bad face at the grocery

419
00:23:36.279 --> 00:23:38.640
store out in the parking lot because I parked crooked,

420
00:23:40.000 --> 00:23:44.079
couldn't get out very well, and she was going making

421
00:23:44.160 --> 00:23:46.400
this face, and I rolled the window down. I said, excuse,

422
00:23:46.519 --> 00:23:49.799
what's good? Can I help it? And she said, you

423
00:23:50.519 --> 00:23:56.240
parked funny. Sorry, this was a very hard parking space

424
00:23:56.319 --> 00:23:58.000
to get into, and I hope you have a good day.

425
00:24:00.039 --> 00:24:02.559
I could have said, hey, lady, shove it. I try

426
00:24:02.640 --> 00:24:04.880
not to make anybody's life worse than it already is,

427
00:24:05.039 --> 00:24:06.720
because most people wake up and more in their life

428
00:24:06.799 --> 00:24:11.039
is a mess already, and so obstacles. Tell me about

429
00:24:11.079 --> 00:24:13.400
a time when you were a behind budget and it

430
00:24:13.519 --> 00:24:15.440
was you had two months left to the end of

431
00:24:15.480 --> 00:24:18.079
the year. Tell me, and what you want to listen

432
00:24:18.160 --> 00:24:20.319
for is what did they do? And what was the

433
00:24:20.400 --> 00:24:23.880
final outcome? Now an automated but what did they do?

434
00:24:24.200 --> 00:24:28.440
What actions did they take? Can they take the hard actions?

435
00:24:28.640 --> 00:24:32.640
Can they? And that's overcoming obstacles, because frankly, that's all

436
00:24:32.799 --> 00:24:35.279
you do every day. I don't care who you are.

437
00:24:35.880 --> 00:24:38.279
Every problem you have in your life will be a person.

438
00:24:39.359 --> 00:24:42.960
I guarantee you it will never be the equipment. It'll

439
00:24:43.039 --> 00:24:47.680
be a person. And you'll try every problem in your

440
00:24:47.720 --> 00:24:48.799
life to a person.

441
00:24:50.960 --> 00:24:54.839
And the obstacles you face makes you empathetic as well,

442
00:24:55.599 --> 00:24:58.279
because when you know that these are the obstacles. I

443
00:24:58.440 --> 00:25:01.119
had to face what I went through. When you look

444
00:25:01.200 --> 00:25:06.000
into other people, then you find that empathetic point of view.

445
00:25:06.680 --> 00:25:08.359
You do and most people, a lot of people think

446
00:25:08.400 --> 00:25:13.559
obstacles cannot be fixed, of course, but they're hard. It's

447
00:25:13.680 --> 00:25:17.640
like exercise. Why don't people exercise because it's hard? Why

448
00:25:17.799 --> 00:25:20.720
people eat three more meatballs at dinner? Because it's hard

449
00:25:20.799 --> 00:25:26.279
not to? Hard things are hard, you do then life

450
00:25:26.319 --> 00:25:29.039
gets easier. When you do the hard things, life gets

451
00:25:29.079 --> 00:25:32.079
easier for everybody around you too, because if you stay

452
00:25:32.160 --> 00:25:35.920
on this easy route, your life gets don't discipine your kids,

453
00:25:36.000 --> 00:25:38.680
then you'll get to go visit them and rehab, or

454
00:25:39.039 --> 00:25:41.559
you'll get a divorce, or you'll you got to take

455
00:25:41.640 --> 00:25:43.519
care of those hard things. And the other problem with

456
00:25:43.599 --> 00:25:45.880
hard things that people don't really they pile up. So

457
00:25:46.079 --> 00:25:48.359
you start with one you don't deal, and then another

458
00:25:48.440 --> 00:25:51.400
and another, And the first one obviously is education and

459
00:25:51.680 --> 00:25:53.640
poverty and you can't get out of there. You don't

460
00:25:53.680 --> 00:25:55.640
leave home and you get somewhere else you don't have

461
00:25:55.680 --> 00:25:59.000
any education. Caick the job, bah bah bah. And next thing,

462
00:25:59.119 --> 00:26:00.640
this is what happens to me, peop they end U

463
00:26:00.880 --> 00:26:03.400
was a stack of obstacles and problems in their life.

464
00:26:03.759 --> 00:26:05.680
Now they don't have any where, they don't even know

465
00:26:05.720 --> 00:26:08.799
where to turn, so they end up with anxiety, depression,

466
00:26:09.480 --> 00:26:12.559
whatever else causes when we feel out of control. Life

467
00:26:12.599 --> 00:26:14.519
is staying in control. That's why I wrote that time

468
00:26:14.599 --> 00:26:19.759
mentioned book, not about time managements, about keeping your life

469
00:26:19.880 --> 00:26:24.680
under control, your health, your family relationships. You're in knowledge,

470
00:26:25.079 --> 00:26:31.240
you're is your life under control, right, and the discipline.

471
00:26:31.720 --> 00:26:34.799
You've been an army, so you have that experience of

472
00:26:34.960 --> 00:26:39.440
discipline as well, so you can you're embodying that aspect

473
00:26:39.519 --> 00:26:42.480
of discipline. And I could see you like you have

474
00:26:42.640 --> 00:26:46.960
the shirt you're not you are respecting the podcast as well.

475
00:26:47.480 --> 00:26:49.960
There are so many people we are all like we

476
00:26:50.039 --> 00:26:51.920
are wearing T shirts and things like that. So you

477
00:26:52.000 --> 00:26:56.039
were talking about first impression. That was that I really

478
00:26:56.480 --> 00:26:58.759
feel that strongly about it. And that's what I teach

479
00:26:58.880 --> 00:27:03.319
to my volunteers and my team, that your first impression

480
00:27:03.400 --> 00:27:06.880
will last the longest. And many of us nowadays are

481
00:27:06.920 --> 00:27:10.519
not paying attention to it. So why did you feel

482
00:27:10.559 --> 00:27:13.440
that it is important to keep that to make that

483
00:27:13.559 --> 00:27:16.079
first impression, and especially for leaders.

484
00:27:16.359 --> 00:27:19.119
Because that's all you that's the only evaluation you have

485
00:27:19.279 --> 00:27:23.319
of a version and you don't forget it. Unfortunately, you

486
00:27:23.400 --> 00:27:25.440
can't get it out of your mind no long You

487
00:27:25.559 --> 00:27:28.920
wonder what else it's a To me, it's a judgment issue.

488
00:27:29.319 --> 00:27:32.079
If they have bad judgment, what else are you going

489
00:27:32.119 --> 00:27:34.960
to have bad judgement? Are? It looks like you don't

490
00:27:35.000 --> 00:27:38.279
make good decisions. And everybody's in the situation they're in

491
00:27:38.440 --> 00:27:41.200
because the decisions they make along the way. If you know,

492
00:27:41.279 --> 00:27:43.400
made a different decision, you wouldn't be where you are.

493
00:27:44.000 --> 00:27:47.359
And the problem is they make easy decisions. It's easy.

494
00:27:47.640 --> 00:27:52.160
But on T shirt it's actually I never wear T

495
00:27:52.279 --> 00:27:55.119
shirts and I never I have no orch leeve shirts,

496
00:27:55.160 --> 00:27:58.119
and I don't wear Bermuda shorts and I don't ever,

497
00:27:59.279 --> 00:28:03.319
not only because I don't like to. But got any problem?

498
00:28:03.640 --> 00:28:05.920
Everybody in Orlando words for me to sure, I don't.

499
00:28:06.640 --> 00:28:08.400
I'll just stay normal.

500
00:28:09.599 --> 00:28:12.400
But in one of those podcasts, it was interesting when

501
00:28:12.400 --> 00:28:15.880
you said that you never you prepare yourself for meeting anybody.

502
00:28:15.920 --> 00:28:18.880
You never know who you will be meeting or how

503
00:28:19.039 --> 00:28:21.160
you will be putting your impression in. So it was

504
00:28:21.240 --> 00:28:24.720
interesting when you mentioned that, like you're always ready to

505
00:28:24.839 --> 00:28:27.119
face the face the situation.

506
00:28:27.880 --> 00:28:29.359
I think it's two things you don't know who you're

507
00:28:29.359 --> 00:28:30.920
going to run into, and you don't know who you

508
00:28:31.039 --> 00:28:33.519
might just have a conversation or coffee with and they

509
00:28:33.599 --> 00:28:36.480
are impressed. Then they end up hiring you because they

510
00:28:36.839 --> 00:28:40.200
that first tiank, that first impression got the conversation going.

511
00:28:41.160 --> 00:28:44.880
It's all connected, It's all connected. And that's what we

512
00:28:45.079 --> 00:28:48.119
forget is to make better decisions. You have a better life.

513
00:28:48.480 --> 00:28:50.799
And how many times and I say, I tell people

514
00:28:50.880 --> 00:28:53.079
in the morning, there's two ways to make better decisions.

515
00:28:53.160 --> 00:28:55.880
One is reflection, what you do yesterday you could have

516
00:28:55.920 --> 00:28:59.240
done better? And anticipation. What's going to happen if you

517
00:28:59.359 --> 00:29:02.200
don't do so. You don't get that college degree, you

518
00:29:02.319 --> 00:29:05.880
don't have a good attitude, you don't are not reliable,

519
00:29:06.440 --> 00:29:09.440
you don't have any knowledge about something. What's going to

520
00:29:09.599 --> 00:29:14.640
anticipate anticipate And that's hard for young people to anticipate

521
00:29:14.680 --> 00:29:17.119
because they get into that nineteen to twenty, twenty two,

522
00:29:17.160 --> 00:29:20.119
twenty three. They just want to have fun. And I

523
00:29:20.240 --> 00:29:23.240
tell life catches up pretty quick. I tell people you're born,

524
00:29:23.640 --> 00:29:25.839
you're twenty one, you're sixty five, and you did.

525
00:29:27.119 --> 00:29:29.920
Hey least, speaking of hiring, that's one thing that you

526
00:29:30.000 --> 00:29:32.720
couldn't create magic on your own right. But it was

527
00:29:32.799 --> 00:29:34.920
the hiring that made the difference in bringing the right

528
00:29:35.000 --> 00:29:37.880
people on the team and the example that you set.

529
00:29:38.119 --> 00:29:41.240
What do you look for bringing the right team members

530
00:29:41.319 --> 00:29:42.000
onto a team?

531
00:29:43.279 --> 00:29:45.599
Yeah, Disney, we have a system. We work with the

532
00:29:45.640 --> 00:29:49.160
Gallup organization to create a profile and today, if you

533
00:29:49.240 --> 00:29:52.000
want to work for Disney, you apply online and if

534
00:29:52.039 --> 00:29:55.519
they like the looks of your technical and everything's right,

535
00:29:55.920 --> 00:29:58.839
then they have a phone call with you. And if

536
00:29:58.880 --> 00:30:01.519
that goes well, then you have to go online and

537
00:30:01.640 --> 00:30:05.480
answer one hundred and thirty six questions about yourself. Niney

538
00:30:05.599 --> 00:30:09.559
of them are graded forty five or fifty louplicates, just

539
00:30:09.640 --> 00:30:12.200
to see if you're telling the truth and that they're

540
00:30:12.319 --> 00:30:16.119
very accurate. And then if you get through that, then

541
00:30:16.240 --> 00:30:19.880
you get a telephone interview and then you get hired.

542
00:30:20.400 --> 00:30:24.480
And we're looking for people same thing. Can you talk

543
00:30:24.519 --> 00:30:27.839
about this, talk about this ability to take care of

544
00:30:27.920 --> 00:30:31.680
things consistently? Can you sell ice cream cones for nine

545
00:30:31.759 --> 00:30:34.480
dollars when it is ninety five degrees in Florida and

546
00:30:34.519 --> 00:30:37.200
the customers are already not happy because their kids spent

547
00:30:37.279 --> 00:30:41.160
too much money? Creating Magic's not easy, and so we

548
00:30:41.279 --> 00:30:44.200
are looking for people that can go with the flow.

549
00:30:44.359 --> 00:30:48.279
And I'll just tell you what we said that you

550
00:30:48.400 --> 00:30:50.359
don't have to be happy to work at Disney. You

551
00:30:50.519 --> 00:30:54.200
just have to act happy for eight hours. And that's

552
00:30:54.359 --> 00:30:59.480
clarity of what we're looking for. Clarity. And I tell

553
00:30:59.519 --> 00:31:01.839
everybody make sure if you're a leader and you're hiring

554
00:31:01.920 --> 00:31:03.640
somebody and just say, look now, let me tell you

555
00:31:03.720 --> 00:31:07.920
how we work around here. If you ever must treat

556
00:31:07.960 --> 00:31:10.799
a customer or don't take care, you will be fared.

557
00:31:12.319 --> 00:31:17.480
Clarity just like mothers. Good mothers are clear and you

558
00:31:17.599 --> 00:31:21.279
better not to get them riled up. Clarity is for

559
00:31:21.440 --> 00:31:26.039
your own good clarity because I can't figure out what

560
00:31:26.160 --> 00:31:30.519
all the problems are with your psychologically, but I can

561
00:31:30.599 --> 00:31:34.079
make sure you don't show them to our customers and

562
00:31:34.200 --> 00:31:37.119
do each other. This is a business. We have a business,

563
00:31:37.519 --> 00:31:41.480
and what are we selling? Happiness? That's pretty hard and

564
00:31:42.119 --> 00:31:45.160
how do you create happiness with the right people that

565
00:31:45.640 --> 00:31:48.200
take care of you? And that's just I think clarity

566
00:31:48.279 --> 00:31:49.920
is one of the biggest problems in the world. People

567
00:31:49.920 --> 00:31:53.079
are not clear, and then they don't when somebody doesn't

568
00:31:53.160 --> 00:31:56.000
do what you told them to do and taught them

569
00:31:56.039 --> 00:31:58.920
to do and train them to do. The leader should

570
00:31:59.039 --> 00:32:02.759
immediately excuse Like your mother, she doesn't wait for your

571
00:32:02.799 --> 00:32:07.319
annual review that you by the ear, takes you in there.

572
00:32:07.599 --> 00:32:10.839
Do you understand that you don't understand what I told you?

573
00:32:11.839 --> 00:32:14.279
And then she takes your phone away for a month. Yeah.

574
00:32:14.319 --> 00:32:16.920
I can vouch for the Disney's cast.

575
00:32:16.799 --> 00:32:20.839
Member creating happiness and helping because I've been to Disney World,

576
00:32:21.039 --> 00:32:24.720
Disney World twice and there was a guy who was

577
00:32:24.960 --> 00:32:28.640
like cleaning near the trash can and I was looking

578
00:32:28.799 --> 00:32:32.440
for the Haunting Castle, Haunted Castle, and I was asking like,

579
00:32:32.519 --> 00:32:34.480
do you know the way to the Haunted Castle?

580
00:32:34.599 --> 00:32:37.480
And he just put his work there and said that

581
00:32:37.640 --> 00:32:39.680
let me take you there. I'm no, no, I don't

582
00:32:39.680 --> 00:32:41.640
want to bother you, but you know I can walk

583
00:32:41.680 --> 00:32:42.000
you there.

584
00:32:42.079 --> 00:32:47.119
And he walked like ten minutes with us to the

585
00:32:47.880 --> 00:32:51.759
Haunted Castle and then and I still remember that, like

586
00:32:51.960 --> 00:32:55.920
how he helped us to reach that place, and there

587
00:32:56.039 --> 00:32:59.079
was that sense of belongingness, like he could make those decisions.

588
00:32:59.440 --> 00:33:03.720
That means Disney empowered him to make the decision that

589
00:33:03.880 --> 00:33:07.599
he could take that time off to the walk us

590
00:33:07.759 --> 00:33:10.440
to the Haunted Castle. So I think that was an

591
00:33:10.480 --> 00:33:13.160
amazing another example of Disney's leadership.

592
00:33:13.519 --> 00:33:15.880
And it's we have one purpose at Disney that every

593
00:33:15.920 --> 00:33:19.480
cast member gets drilled into them is that our purpose

594
00:33:19.599 --> 00:33:21.400
is to make sure that every guest who comes to

595
00:33:21.519 --> 00:33:24.400
Disney World has the most fabulous time of their life period.

596
00:33:25.000 --> 00:33:27.160
I don't care whether they're eating French fries or at

597
00:33:27.200 --> 00:33:30.119
the Haunted Mansion. It's got to be a good experience.

598
00:33:30.160 --> 00:33:33.480
And that's your job to make sure it is unbelievable.

599
00:33:33.599 --> 00:33:37.759
Because why because we want you back, We want your

600
00:33:38.039 --> 00:33:44.559
credit card. Mickey likes credit cards, and cast they will

601
00:33:44.720 --> 00:33:47.119
more and they give you more. And they don't go

602
00:33:47.240 --> 00:33:49.720
to they don't go to Hawaii next year. They come

603
00:33:49.799 --> 00:33:52.240
back to Disney and come back. And if they go

604
00:33:52.359 --> 00:33:55.960
to somewhere else, they're not happy because they are comparing it.

605
00:33:56.519 --> 00:33:59.559
All we do in the world is compare. We all

606
00:33:59.680 --> 00:34:03.519
do it. We all compare. And I tell people in

607
00:34:03.599 --> 00:34:06.720
the hospital, treat those patients right, because they've been to Disney,

608
00:34:08.800 --> 00:34:12.719
well what this looks like, and so be nice to them.

609
00:34:13.559 --> 00:34:18.119
They're already feeling unsafe, they feel scared. Our job is

610
00:34:18.199 --> 00:34:20.920
to make sure that And when you think about it,

611
00:34:21.400 --> 00:34:23.440
I'm going to leave and after this call and I'm

612
00:34:23.440 --> 00:34:24.599
going to go to my coffee here I'm going to

613
00:34:24.639 --> 00:34:26.360
make a lot of people happy today just for fun

614
00:34:26.559 --> 00:34:31.000
and not going to go who is that guy? It's

615
00:34:31.039 --> 00:34:34.199
more fun than people yelling at you. And I think

616
00:34:34.239 --> 00:34:36.880
it's just a matter of we've got to we've got

617
00:34:36.960 --> 00:34:39.800
to have a conversation with ourselves. And frankly, a lot

618
00:34:39.840 --> 00:34:43.480
of people are too far down the path sometimes they

619
00:34:43.559 --> 00:34:46.440
need That's why they need good leadership to get turned around.

620
00:34:46.480 --> 00:34:49.559
Their attitude is not good. They don't they've been mistreated,

621
00:34:49.639 --> 00:34:51.920
they don't have any hope, they don't see a future

622
00:34:51.960 --> 00:34:56.000
of me. This is it's that relationship with people. Is

623
00:34:56.239 --> 00:34:58.119
I can make a life better or worse to do?

624
00:34:58.880 --> 00:35:03.039
And why there's no upside to be a mean to people? None? Zero?

625
00:35:03.639 --> 00:35:07.239
In fact, it's dangerous. There's no upside. There's no upside

626
00:35:07.280 --> 00:35:09.960
to have it a big fight with your wife. If

627
00:35:10.039 --> 00:35:15.960
you think there is, try it. And I had stress

628
00:35:16.000 --> 00:35:18.719
of my marriage and over the years and all I

629
00:35:18.880 --> 00:35:21.400
was insecure because of growing up with no degree in

630
00:35:21.599 --> 00:35:24.400
my family and blah blah blah. And I overcame that

631
00:35:24.880 --> 00:35:27.960
my wife, Sure she still annoys me, but I let

632
00:35:28.000 --> 00:35:32.679
it go. Oh, And that's what you gotta do. And

633
00:35:33.480 --> 00:35:35.400
when you let it go, it's over in your brain

634
00:35:35.480 --> 00:35:38.800
in ten sentents. Well, you got to delve into a

635
00:35:38.840 --> 00:35:43.239
little bit deeper. First, I appreciate your wonderful insights.

636
00:35:43.320 --> 00:35:45.519
So my last question for you, I have to delve

637
00:35:45.559 --> 00:35:48.599
in because we try to help young leaders, and one

638
00:35:48.599 --> 00:35:50.840
of the things of young leaders is starting their family.

639
00:35:50.960 --> 00:35:53.920
You could call it work life balance, work life integration.

640
00:35:54.599 --> 00:35:58.880
I'm curious, what are a couple keys to being married.

641
00:35:59.199 --> 00:36:00.480
It's fifty seven years.

642
00:36:01.639 --> 00:36:04.239
Obviously I was working a lot. I work six days

643
00:36:04.239 --> 00:36:06.079
a week when I worked for Hilton, and my day

644
00:36:06.079 --> 00:36:10.280
off was Thursday. Marriott is very demanding, and I think

645
00:36:10.360 --> 00:36:12.719
the key you got to remember is the time you

646
00:36:12.840 --> 00:36:15.880
spend with your family. I'll put it this way. On

647
00:36:16.000 --> 00:36:18.320
my days off, I spend it with my fan. I

648
00:36:18.360 --> 00:36:21.320
don't play golf, I don't go off. I lose. When

649
00:36:21.320 --> 00:36:24.199
I get home at night, I put my phone down

650
00:36:24.320 --> 00:36:28.400
and I'm there. I will tell you your children, it's

651
00:36:28.480 --> 00:36:30.480
not about spending a lot of time with them. It's

652
00:36:30.519 --> 00:36:33.719
how you spend that time and that you're available for them.

653
00:36:33.760 --> 00:36:36.119
Because by the time there thirteen, they don't like you anywhere.

654
00:36:36.440 --> 00:36:38.679
You've only got a few years to nail that down.

655
00:36:38.800 --> 00:36:43.679
That love and appreciation and confidence and just be available.

656
00:36:43.840 --> 00:36:46.159
And so that's how I did it. I have a

657
00:36:46.360 --> 00:36:49.039
very I work on routine. My life is routine. I

658
00:36:49.079 --> 00:36:50.599
get up and go to work six thirty in mone

659
00:36:50.639 --> 00:36:53.079
but we'll do a job five o'clock. I stop. My

660
00:36:53.159 --> 00:36:55.280
boss knows that I go to the gym, I work out.

661
00:36:55.880 --> 00:36:58.039
I get home at six thirty seven. I spend a

662
00:36:58.119 --> 00:36:59.840
couple hours of my wife. I go to bed early.

663
00:37:00.119 --> 00:37:02.719
On the weekend, we spend time together. I'm there for

664
00:37:02.840 --> 00:37:05.119
my son. I schedule every event to go to his

665
00:37:05.599 --> 00:37:07.880
When he was growing up, I never missed a football game.

666
00:37:07.920 --> 00:37:11.239
I never missed a play. I never missed anything. And

667
00:37:11.480 --> 00:37:14.199
I had that agreement with my bosses that I just

668
00:37:14.280 --> 00:37:16.679
want you to know before I accept this job. That's

669
00:37:17.400 --> 00:37:19.199
one of the non negotiables I will have to be.

670
00:37:19.320 --> 00:37:22.800
I'm not going to stay at work because and miss

671
00:37:22.880 --> 00:37:25.960
my son's a Christmas party. You got to make sure,

672
00:37:26.000 --> 00:37:27.480
and you've got to put your life together, and you've

673
00:37:27.480 --> 00:37:29.519
got to manage your life. You got to manage it.

674
00:37:29.840 --> 00:37:32.800
And that's what I mean, keep it under control, and

675
00:37:33.239 --> 00:37:36.760
don't let people direct your life in a place that

676
00:37:36.840 --> 00:37:39.480
you're going to be unhappy about. I happen to marry

677
00:37:39.480 --> 00:37:43.440
a saint because she behind being alone. Actually, if I

678
00:37:43.480 --> 00:37:45.480
stay home too much, sometimes she says, why don't you

679
00:37:45.519 --> 00:37:50.079
take a business trip this week? We got through it

680
00:37:50.199 --> 00:37:53.199
fifty seven years actually coming up in August, and after

681
00:37:53.280 --> 00:37:55.760
my mother was married five times, my brother four times,

682
00:37:55.800 --> 00:38:00.119
I figure I better get the family average down. My

683
00:38:00.280 --> 00:38:04.199
son's been married thirty one years, so you know, can

684
00:38:04.480 --> 00:38:09.800
change it. A leader made the game. It's the game,

685
00:38:10.679 --> 00:38:13.519
and the leader is the key. And you don't even

686
00:38:13.559 --> 00:38:15.559
have to be a big, loud, out the face leader.

687
00:38:15.719 --> 00:38:19.039
Just people are watching you. My wife gave me good advice.

688
00:38:19.239 --> 00:38:21.159
Was said, be careful what you say to say him

689
00:38:21.199 --> 00:38:24.159
do to daily. Everyone's watching you and judging you all

690
00:38:24.239 --> 00:38:31.320
the time. Two you're always being judged, and so if

691
00:38:31.400 --> 00:38:36.519
you have a bad reputation, it's probably your fault. And

692
00:38:36.960 --> 00:38:40.599
so it's just be more aware of you, think about

693
00:38:40.639 --> 00:38:46.719
yourself and how you're affecting people. And literally every week

694
00:38:46.840 --> 00:38:50.360
this week I got like ryin hard danger. I heard

695
00:38:50.400 --> 00:38:52.840
from him. I actually heard from yesterday. He's on his

696
00:38:52.920 --> 00:38:56.920
way in vacation de Grease or somewhere or Germany or

697
00:38:57.159 --> 00:39:01.559
maybe than that, maybe is he going home to Part

698
00:39:01.599 --> 00:39:04.840
of it is that he's going home I think as well. Yeah,

699
00:39:05.480 --> 00:39:07.840
and I heard from three other people this week. One

700
00:39:08.039 --> 00:39:10.159
was a guy he said, I wonder Wright and tell

701
00:39:10.199 --> 00:39:13.559
you thank you for I called you fourteen years ago

702
00:39:14.719 --> 00:39:16.199
and you took the call and you gave me some

703
00:39:16.400 --> 00:39:18.440
great advice. And now I'm the head of HR for

704
00:39:18.519 --> 00:39:21.760
a major cruise line. And then I did a program

705
00:39:21.880 --> 00:39:26.360
for Penn State University recently and the lady came up, Oh, yeah,

706
00:39:27.039 --> 00:39:30.400
they have two hundred HR people there, twenty thousand employees

707
00:39:30.400 --> 00:39:33.199
Spenn State. I did an all day program for them,

708
00:39:33.480 --> 00:39:37.079
and when I had the call to arrange it, the

709
00:39:37.199 --> 00:39:39.280
lady comes on the zoom call and she says, Lee,

710
00:39:39.440 --> 00:39:42.440
you know me. I said what I do? She said,

711
00:39:42.480 --> 00:39:45.159
I went to your time management class thirty years ago

712
00:39:45.280 --> 00:39:46.320
when I worked at Disney.

713
00:39:47.280 --> 00:39:47.440
Oh.

714
00:39:48.519 --> 00:39:52.639
Everything comes around. Yeah, how many times do you travel

715
00:39:52.719 --> 00:39:55.880
run into somebody? So that's how you have to think

716
00:39:55.920 --> 00:39:58.159
about it. And we've got to try to raise our

717
00:39:58.199 --> 00:40:01.320
kids that way so that they become the good role models.

718
00:40:01.519 --> 00:40:04.800
And it's just something we all can be better. You

719
00:40:04.880 --> 00:40:07.320
can be better, you could be worse every day. Yeah,

720
00:40:07.679 --> 00:40:11.480
and it's a choice, yeah, the choice.

721
00:40:11.960 --> 00:40:12.159
Yeah.

722
00:40:12.760 --> 00:40:15.159
We can't thank you enough for your time in our

723
00:40:15.239 --> 00:40:17.880
final moments here. Just tell us what you've been up

724
00:40:17.920 --> 00:40:21.280
to lately, what you're planning on here in the future,

725
00:40:21.440 --> 00:40:23.960
because we want to know more about We know your past,

726
00:40:24.519 --> 00:40:26.760
but what does the future, Lee Cocker look like.

727
00:40:27.599 --> 00:40:30.920
I'm old, so what I pretty much know what the

728
00:40:31.039 --> 00:40:35.599
real future is. I'm working on another book on some things,

729
00:40:35.760 --> 00:40:38.320
and I'm giving a lot of keynote speeches and I

730
00:40:38.440 --> 00:40:41.599
make myself available to work. I talked to I like

731
00:40:41.679 --> 00:40:44.719
to talk to schools, high schools, college students because they

732
00:40:45.280 --> 00:40:48.599
really appreciate it and sometimes don't hear it from their

733
00:40:48.639 --> 00:40:51.599
homes because of the situation, and gives them some sell.

734
00:40:52.119 --> 00:40:55.960
That's kind of stuff I do. I like giving seminars, workshops,

735
00:40:56.000 --> 00:40:59.320
speeches because people say, why do you do this, Lee,

736
00:40:59.360 --> 00:41:01.440
Why don't you just retire? Well, why don't you sit

737
00:41:01.519 --> 00:41:03.559
on the couch? And I said, because people clap, and

738
00:41:03.639 --> 00:41:08.880
I'm insecure they clap, and when I play golf, nobody claps,

739
00:41:08.920 --> 00:41:12.199
so I don't. And so it's just a matter of Hey,

740
00:41:12.679 --> 00:41:15.480
you do what turns you on that turns me in.

741
00:41:16.119 --> 00:41:17.880
It's like what he's saying, I love you, as my

742
00:41:17.960 --> 00:41:22.559
wife said, if you love me, tell me help yourself.

743
00:41:23.199 --> 00:41:25.519
And we all want to matter. We all want to

744
00:41:25.559 --> 00:41:28.159
be somebody, we all want to and we all have

745
00:41:28.239 --> 00:41:31.639
the opportunity to do that. And so how many people

746
00:41:31.639 --> 00:41:33.639
are you going to make feel better today? Out?

747
00:41:34.360 --> 00:41:34.599
Yeah?

748
00:41:34.719 --> 00:41:37.679
And Lee, could you just what your academy?

749
00:41:37.719 --> 00:41:40.519
Could you talk about? Like how do people connect with

750
00:41:40.639 --> 00:41:44.119
your academy or is it like just institutions that can

751
00:41:44.199 --> 00:41:44.840
connect you go.

752
00:41:44.840 --> 00:41:47.880
To Leek, copper roll dot com and everything is there.

753
00:41:48.039 --> 00:41:51.480
I started the academy during the pandemic because I had

754
00:41:51.519 --> 00:41:54.079
nothing better to do, sit at home for two years.

755
00:41:54.280 --> 00:41:57.199
And it's really ten courses in there now and always

756
00:41:57.239 --> 00:41:59.559
added more. There's one on time manager, there's one on

757
00:42:00.239 --> 00:42:03.480
a great leadership, there's one on that we had one.

758
00:42:03.800 --> 00:42:07.000
We just did fifty one videos which are three minutes

759
00:42:07.039 --> 00:42:10.880
apiece for young people to know how to work in retail,

760
00:42:11.000 --> 00:42:13.239
how to deal with angry customers, how to deal with

761
00:42:13.480 --> 00:42:17.039
employees that are misbehaving. So we're I'm doing more of

762
00:42:17.760 --> 00:42:21.119
three four minute videos because the young people seem to

763
00:42:21.199 --> 00:42:24.960
really be attracted to those people joined the Cocker Academy

764
00:42:25.039 --> 00:42:26.920
and all that stuff's in there. It's four hundred dollars

765
00:42:26.920 --> 00:42:29.920
a year or thirty nine dollars a month. We have

766
00:42:30.079 --> 00:42:33.239
a community call every month. Anybody can come on the call.

767
00:42:33.400 --> 00:42:36.840
We talk about issues, things they have problems with, and frankly,

768
00:42:36.960 --> 00:42:40.320
it is it's really been. It teaches you more about

769
00:42:40.360 --> 00:42:42.840
how to be than what to do. Are you sending

770
00:42:42.880 --> 00:42:45.880
the right message to people so that you have they

771
00:42:45.960 --> 00:42:48.440
trust you and they believe in you, and teaching you

772
00:42:48.559 --> 00:42:55.159
the basics. A lot of young people had no idea professionalism.

773
00:42:55.280 --> 00:42:59.400
Here's what it looks like, as you said, first impressions,

774
00:42:59.480 --> 00:43:03.960
here's what it looks time management. It's it's not you

775
00:43:04.039 --> 00:43:08.480
weren't born disorganized, learned how to be organized. You were

776
00:43:08.559 --> 00:43:11.559
not born a bigot, you were not born a racist.

777
00:43:12.039 --> 00:43:16.519
You can overcome this and we did. Yeah, you can

778
00:43:16.639 --> 00:43:20.000
learn if you want to learn. Keep the learns, I said,

779
00:43:20.039 --> 00:43:24.079
Foreigner bucks cheap in college, yeah, just definitely.

780
00:43:24.639 --> 00:43:28.519
And internationally also, people can have access to your to

781
00:43:28.679 --> 00:43:30.639
your academy, right, yeah.

782
00:43:30.559 --> 00:43:35.079
Sure absolutely, and the books are on there. I've written

783
00:43:35.119 --> 00:43:38.000
six books, I said, But I didn't do well in college,

784
00:43:38.079 --> 00:43:39.920
so I wrote six books. But I don't know where

785
00:43:39.920 --> 00:43:43.480
the commas go or the My goal in lies to

786
00:43:43.639 --> 00:43:47.719
use a semicolon and know why somebody. But I hire

787
00:43:47.760 --> 00:43:50.079
people to put the karmas in and the paragraphs right,

788
00:43:50.440 --> 00:43:50.960
So it makes me.

789
00:43:51.079 --> 00:43:56.199
It's the idea that batters, not those small dramatical Now

790
00:43:56.400 --> 00:43:59.400
chat GPT and other other things can do that for us.

791
00:43:59.639 --> 00:44:03.880
Direct that for a couple of things, which is interesting.

792
00:44:04.079 --> 00:44:06.559
When you talk to people, you don't need commerce, you

793
00:44:06.639 --> 00:44:09.880
can think about that, but chat GPT I've been running that.

794
00:44:10.239 --> 00:44:14.400
I enjoyed and I wrote one yesterday for a friend

795
00:44:14.480 --> 00:44:16.599
who wrote called me and was worried about his nineteen

796
00:44:16.639 --> 00:44:20.639
year old daughter. Why she's not really interested in going

797
00:44:20.719 --> 00:44:24.239
to college. She goes, but she doesn't really study, she's

798
00:44:24.280 --> 00:44:28.039
not committed, she wants nineteen. I get it. I was there.

799
00:44:28.159 --> 00:44:31.519
I did the same thing. So I put check in

800
00:44:31.800 --> 00:44:36.480
chet GPT. Why do young women nineteen twenty twenty one

801
00:44:36.599 --> 00:44:40.880
years old not have the discipline to excel in college

802
00:44:41.440 --> 00:44:44.639
and understand the future? And bingo boy, it printed it

803
00:44:44.760 --> 00:44:50.559
out and there's a from psychological problems to parents pusher

804
00:44:50.920 --> 00:44:53.440
to not understanding what they really want to do, to

805
00:44:53.599 --> 00:44:55.960
how they grew up where they grew up. It was

806
00:44:56.000 --> 00:44:59.000
amazing and yeah, I got a lot of those. I

807
00:44:59.079 --> 00:45:02.000
did an opening check list for a retail store. Give

808
00:45:02.079 --> 00:45:04.800
me a good opening checklist for a retail store? Burt

809
00:45:05.639 --> 00:45:07.800
and it does. You come in, you check the sidewalk,

810
00:45:07.840 --> 00:45:10.280
then you open the door, you check the alarm system

811
00:45:10.400 --> 00:45:13.920
and you you're right. And then you can take what

812
00:45:14.119 --> 00:45:17.400
it tells you and you can add whatever customization you

813
00:45:17.519 --> 00:45:19.519
want to put in from your own personal point of views.

814
00:45:19.760 --> 00:45:24.239
So it's worth it. And then quite it's quite revealing

815
00:45:24.400 --> 00:45:26.960
the things you would have forgotten, even though you might

816
00:45:27.000 --> 00:45:31.360
be sparked. It goes out talks to everybody in the world. Right,

817
00:45:32.599 --> 00:45:34.239
you don't have to agree with what it tells you,

818
00:45:34.360 --> 00:45:37.840
that you can take that out. It's great and I

819
00:45:37.960 --> 00:45:41.159
really we got to it. Maybe even help you understand yourself.

820
00:45:42.079 --> 00:45:44.360
Say you can put in there, why do I argue

821
00:45:44.400 --> 00:45:47.079
with my wife? And why do oh what it says?

822
00:45:47.119 --> 00:45:49.159
Because when you were a little boy, your mother used

823
00:45:49.159 --> 00:45:52.239
to yell at you. You know, oh you can be

824
00:45:52.360 --> 00:45:55.280
your own psychiatrist. Yeah, but the Copper Academy is great.

825
00:45:55.480 --> 00:45:57.599
People really learn a lot from it that they're not

826
00:45:57.840 --> 00:46:02.199
going to learn in college. I guarantee, I guarantee. And

827
00:46:02.320 --> 00:46:05.239
the things they learned the cogro kat of, they're gonna

828
00:46:05.880 --> 00:46:08.519
need a lot more and they're gonna need what learning

829
00:46:08.679 --> 00:46:12.840
what they learn in college because that education changes so rapidly,

830
00:46:12.960 --> 00:46:16.920
but how you treat people doesn't and simple and you

831
00:46:17.039 --> 00:46:18.360
people need it.

832
00:46:19.000 --> 00:46:21.559
Lee Cockrell dot com for all that leaks down to

833
00:46:21.639 --> 00:46:24.760
the show notes, Lee, let's go make some people's days today.

834
00:46:25.159 --> 00:46:30.400
You're in enthusiasm is inspiring and we really appreciate your

835
00:46:30.440 --> 00:46:33.000
work and your time coming on and sharing with our

836
00:46:33.079 --> 00:46:36.440
audience today is very valuable. So thank you so much.

837
00:46:36.519 --> 00:46:36.639
Lee.

838
00:46:37.320 --> 00:46:39.599
Thanks, it's a great subject. We ought to think about

839
00:46:39.639 --> 00:46:40.079
it more.

840
00:46:40.800 --> 00:46:43.159
Thank you for joining us this week at the Limitless

841
00:46:43.360 --> 00:46:46.320
Leadership Lounge. To listen to this episode again and to

842
00:46:46.400 --> 00:46:50.320
find previous episodes, check us out on Apple Podcasts, Spotify,

843
00:46:50.519 --> 00:46:52.880
and Spreaker. You can also get in on the conversation

844
00:46:53.159 --> 00:46:55.880
find us on Facebook and Instagram. Then tell three of

845
00:46:55.920 --> 00:46:59.159
your friends to join it as well. Coach Branuma and John.

846
00:46:59.199 --> 00:47:02.159
We'll be back again next week for another try generational

847
00:47:02.280 --> 00:47:05.519
leadership discussion. We'll talk to you then on The Limitless

848
00:47:05.760 --> 00:47:06.599
Leadership Lounge